27 min

80: What’s Your Mobile First Strategy? The Innovative Agency

    • Business

There’s a not often talked about aspect of agencies that’s massively important: technology.
 
Mobile technology, mobile strategy, and the interplay between mobile and marketing campaigns all have a huge impact on your clients’ successes.
 
In this episode, I interview Todd Wooten, Founder and President of VRTCAL, about his mobile first strategy.
 
What we talked about:
 
- 5 reasons why mobile first is your best (only) option
 
- Mobile first builds trust and confidence
 
- The fascinating shift from PII to DII
 
- The ultimatum: Innovate or die
 
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

There’s a not often talked about aspect of agencies that’s massively important: technology.
 
Mobile technology, mobile strategy, and the interplay between mobile and marketing campaigns all have a huge impact on your clients’ successes.
 
In this episode, I interview Todd Wooten, Founder and President of VRTCAL, about his mobile first strategy.
 
What we talked about:
 
- 5 reasons why mobile first is your best (only) option
 
- Mobile first builds trust and confidence
 
- The fascinating shift from PII to DII
 
- The ultimatum: Innovate or die
 
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

27 min

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