37 min
801. Marketing & Content in the COVID-19 Era GTM Made Simple
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- Management
We’re in the middle of a historical crisis. But you already knew that… Which begs the question: Do I even need to mention COVID at all in my content? And what if I don’t and I come across as insensitive? Marketing in a crisis sure can get confusing. That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content.
We’re in the middle of a historical crisis. But you already knew that… Which begs the question: Do I even need to mention COVID at all in my content? And what if I don’t and I come across as insensitive? Marketing in a crisis sure can get confusing. That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content.
37 min