802: Low-Lift Donor Retention – Tony Martignetti Nonprofit Radio

This Week: 

Low-Lift Donor Retention 
So many nonprofits have a leaky bucket problem: donors don’t stay after their first gift. We all know retaining existing donors costs so much less than acquiring new ones. Chris Vaughan shares his thinking on keeping donors in the bucket through mission connection; engagement; relationships; retention rate ownership; welcome streams; and more. He’s co-founder of Sequence Consulting. 

There’s more at tonymartignetti.com