#81 Shelly Niehaus | Mastering Customer Experience: Personal Branding, Social Media, and Email Marketing Strategies

Steve Hamoen and Shelly Niehaus explore the importance of customer experience, drawing on lessons from diverse career backgrounds. They discuss engaging customer experiences, client motivations, and overcoming expertise fears. The episode delves into leveraging social media, content creation, and effective email marketing strategies. They cover attracting the right audience, aligning lead magnets, and the significance of personal branding. Strategies for calls to action and nurturing the client journey are highlighted, along with addressing client resistance and simplifying business for a seamless experience. The episode concludes with Shelly Niehaus's contact information and closing notes.

About Shelly Niehaus

Experienced Owner with a demonstrated history of working in the photography industry. Strong arts and design professional skilled in Market Planning, Business Planning, Sales, E-commerce, and Business Development.

Links: https://www.linkedin.com/in/shelly-niehaus-7680652/ https://coaching.shellyniehaus.com/

(0:00) Introduction to Shelly Niehaus and customer experience (2:02) Lessons from diverse career backgrounds (3:14) Engaging customer experiences and client motivations (6:50) Overcoming expertise fears and guiding clients (9:18) Leveraging social media and content creation (12:09) Email marketing and selling strategies (15:23) Attracting the right audience and lead magnet alignment (18:56) The significance of personal branding (22:08) Call to action strategies and client journey nurturing (27:03) Client resistance, simplifying business, and seamless experience (30:01) Shelly Niehaus contact information and closing notes