28 min
82. Blue Ocean Strategy med Michael Olenick Professoren & praktikern
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- Marketing
Dagens gjest i PP er Michael Olenick:Michael is an Executive Fellow at INSEAD business school, and specializes in innovation including multiple bestselling case studies and articles at Harvard Business Review. Specifically focused on fusing together content – whether it be text, software, or other media – Michael believes we are entering a new era of content delivery.Some key talking points:• How can brand building impact innovation?
• What is blue ocean / red ocean strategy (Kim Mauborgne, 2004)? Why is this an important model/theory/management thinking?• What is the connection between blue ocean strategy and branding?• Are Scandinavian companies more/less innovative than companies/brands elsewhere? Why? What are the characteristics of strong innovative brands?• Cases? KROHN? Why is this such a good case that you have written about it? What could other learn?• What can be done to increase innovation/entrepreneurship?• You founded strategystudio.org - the, the first full featured AI-enhanced strategy development tool. How can AI help us develop good strategies?Lars E. OlsenogAlf B. Bendixener henholdsvis professor og praktiker.🔹 Apple:https://apple.co/3Jzdix3🔹 Spotify:https://open.spotify.com/show/14GnNuM2CsRHlWAYlLNJci
Dagens gjest i PP er Michael Olenick:Michael is an Executive Fellow at INSEAD business school, and specializes in innovation including multiple bestselling case studies and articles at Harvard Business Review. Specifically focused on fusing together content – whether it be text, software, or other media – Michael believes we are entering a new era of content delivery.Some key talking points:• How can brand building impact innovation?
• What is blue ocean / red ocean strategy (Kim Mauborgne, 2004)? Why is this an important model/theory/management thinking?• What is the connection between blue ocean strategy and branding?• Are Scandinavian companies more/less innovative than companies/brands elsewhere? Why? What are the characteristics of strong innovative brands?• Cases? KROHN? Why is this such a good case that you have written about it? What could other learn?• What can be done to increase innovation/entrepreneurship?• You founded strategystudio.org - the, the first full featured AI-enhanced strategy development tool. How can AI help us develop good strategies?Lars E. OlsenogAlf B. Bendixener henholdsvis professor og praktiker.🔹 Apple:https://apple.co/3Jzdix3🔹 Spotify:https://open.spotify.com/show/14GnNuM2CsRHlWAYlLNJci
28 min