32 min
#9 Product-led Growth: Zeroing in on Personalization and Engagement with Zach Rego The Revenue Cafe
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- Marketing
In this episode of the Revenue Café, Breadcrumbs co-founder and CMO Gary Amaral is joined by Zach Rego, The VP of Marketing and Sales of the SaaS solution Unstack to discuss product-led growth, overcoming objections and the challenges as a start-up, his perspective on valuable lead scoring, and the importance of tracking the correct data to increase sales.
In this episode of the Revenue Café, Breadcrumbs co-founder and CMO Gary Amaral is joined by Zach Rego, The VP of Marketing and Sales of the SaaS solution Unstack to discuss product-led growth, overcoming objections and the challenges as a start-up, his perspective on valuable lead scoring, and the importance of tracking the correct data to increase sales.
32 min