28 min
#9 The Boredom of B2B Content Shoot the SHFT
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- Marketing
Content isn’t always about how to be funny and entertaining.
Most times, it’s about showing up and proving that you’re the solution for their problems.
And that’s never as true as it is for the B2B realm, where most growth seems to still be product-led.
Is there a way we can switch things up though and draw parallels from the B2C realm to make B2B content stand out just as much?
Let’s find out.
Episode Outline:01:00: Most B2B marketing sucks06:09: Can a food processing company post good content?10:23: Too much product-centric content is bad for business15:20: It’s always about two things20:30: Make B2B more like B2C23:21: The Sassy Jason alter ego27:09: Understand your audience
About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.
Connect with us:LinkedIn:
https://www.linkedin.com/in/jasonvana/
https://www.linkedin.com/in/stephaneegger/
Twitter:
https://twitter.com/jasonvana/
https://twitter.com/stephegger/
Youtube: https://www.youtube.com/@shftagency
Website: https://www.shft.agency/
Content isn’t always about how to be funny and entertaining.
Most times, it’s about showing up and proving that you’re the solution for their problems.
And that’s never as true as it is for the B2B realm, where most growth seems to still be product-led.
Is there a way we can switch things up though and draw parallels from the B2C realm to make B2B content stand out just as much?
Let’s find out.
Episode Outline:01:00: Most B2B marketing sucks06:09: Can a food processing company post good content?10:23: Too much product-centric content is bad for business15:20: It’s always about two things20:30: Make B2B more like B2C23:21: The Sassy Jason alter ego27:09: Understand your audience
About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.
Connect with us:LinkedIn:
https://www.linkedin.com/in/jasonvana/
https://www.linkedin.com/in/stephaneegger/
Twitter:
https://twitter.com/jasonvana/
https://twitter.com/stephegger/
Youtube: https://www.youtube.com/@shftagency
Website: https://www.shft.agency/
28 min