Consider a retailer, like Nordstrom. They'll let you return an item, no questions asked. That level of customer experience is pretty unique. Commercial customers often have no prior expectations of what customer experience is. They feel it and they know it from their experiences. So, when they decide it’s time to level up their customer support organization, it’s all about pushing the boundaries to create the best possible customer experience. And since cloud technology is a bit further ahead as far as what we can do with our technology, we're able to help them push those boundaries. We can help them create an unparalleled customer experience. I talked more about exactly how we do that with our guest Matt Tuckness, VP of Commercial Sales for Five9, on this episode of our That’s Genius! podcast.