I have the pleasure today of speaking with one of the absolute best in the business, Dana Caraway, founder of Caraway & Co. Dana and her team are redefining the value equation of what sales reps provide to brands and retailers today – across all channels.
What’s particularly compelling about Caraway & Co.’s approach is its long-term view of the specialty markets and the people that give them such vibrancy. Numbers matter. Sell-through is crucial. But Dana’s approach to fostering the joy and dedication to these markets is really what sets her and her team apart.