31 min

91. The Rise of Overlanding and Its Environmental Impact with Beth Brennan Outdoor Minimalist

    • Wilderness

In episode 91 of the Outdoor Minimalist podcast, we are diving into a topic: overlanding. Offroading and using motorized vehicles to travel from place to place and across public lands has existed for a long time, but it’s grown in popularity within the last decade. With this boom of interest in overlanding and offroading, there has also been a rise in concerns regarding the environmental impact of this type of outdoor recreation. 

To help me explain and explore this topic in more depth, I had the pleasure of interviewing Beth Brennan. 

Beth is the GM of TREAD Agency. She's a marketer and project manager with over ten years of experience in the outdoor industry. Beth is a brand marketer specializing in the overland space, working for Tepui Tents, The Thule Group, and Go Fast Campers. Beth sits on the SEMA (Specialty Equipment Manufacturers Association) Businesswomen's Select Committee and recently participated in their All-Female Build with Ford Motor Company. Beth resides in Bozeman, Montana, is involved in Backcountry Hunters & Anglers, and advocates for conservation and public land access.  

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

ORDER THE BOOK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

VENMO: ⁠@OutdoorMinimalist

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TREAD Agency

Website: https://treadagency.com/

LinkedIn: https://www.linkedin.com/company/tread-agency/

Facebook: https://www.facebook.com/treadagency/

Instagram: https://www.instagram.com/treadagency/

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Related Episodes

#24 Identifying Your Needs: Adventure, Gear, and Safety

#26 Parkscriptions: Your Prescription to Get Outside

#32 Sustainable Adventure Tourism: Guide Education and Resources

#55 What Does Good Stewardship Marketing Look Like?

#84 Take Ownership of Your Influence Through Action


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Support this podcast: https://podcasters.spotify.com/pod/show/outdoor-minimalist/support

In episode 91 of the Outdoor Minimalist podcast, we are diving into a topic: overlanding. Offroading and using motorized vehicles to travel from place to place and across public lands has existed for a long time, but it’s grown in popularity within the last decade. With this boom of interest in overlanding and offroading, there has also been a rise in concerns regarding the environmental impact of this type of outdoor recreation. 

To help me explain and explore this topic in more depth, I had the pleasure of interviewing Beth Brennan. 

Beth is the GM of TREAD Agency. She's a marketer and project manager with over ten years of experience in the outdoor industry. Beth is a brand marketer specializing in the overland space, working for Tepui Tents, The Thule Group, and Go Fast Campers. Beth sits on the SEMA (Specialty Equipment Manufacturers Association) Businesswomen's Select Committee and recently participated in their All-Female Build with Ford Motor Company. Beth resides in Bozeman, Montana, is involved in Backcountry Hunters & Anglers, and advocates for conservation and public land access.  

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

ORDER THE BOOK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

VENMO: ⁠@OutdoorMinimalist

---------------

TREAD Agency

Website: https://treadagency.com/

LinkedIn: https://www.linkedin.com/company/tread-agency/

Facebook: https://www.facebook.com/treadagency/

Instagram: https://www.instagram.com/treadagency/

---------------

Related Episodes

#24 Identifying Your Needs: Adventure, Gear, and Safety

#26 Parkscriptions: Your Prescription to Get Outside

#32 Sustainable Adventure Tourism: Guide Education and Resources

#55 What Does Good Stewardship Marketing Look Like?

#84 Take Ownership of Your Influence Through Action


---

Support this podcast: https://podcasters.spotify.com/pod/show/outdoor-minimalist/support

31 min