Anthony Iannarino is an international speaker, bestselling author, sales leader, and entrepreneur. He also hosts the In The Arena podcast, The Sales Blog. His most recent book, Eat Their Lunch, talks about how to win customers away from the competition.
This episode is really a tale of two stories. The first 30 minutes is a deep dive into Anthony's new book and the tactics needed for today's sales reps to win in a competitive environment. The second half is one of my favorite topics - the mindset needed to be successful. This applies to sales, business, and any other area of life you can think of.
You have one month left to close 2018 on a strong foot. Use this to help get you there.
Connect with Anthony:
Eat Their Lunch
In The Arena Podcast