96: ABM Success: Invoca's Journey from Implementation to Optimization w/ Julia Stead

Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.
Information
- Show
- FrequencyUpdated Weekly
- PublishedAugust 27, 2019 at 12:59 PM UTC
- Length36 min
- Episode96
- RatingClean