36 min
96: ABM Success: Invoca's Journey from Implementation to Optimization w/ Julia Stead GTM Made Simple
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- Management
Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.
Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.
36 min