98. The Secrets to Success in a Yoga Business with Crystal Borup

We know that branding, marketing and networking are key strategies of any business including yoga businesses, but there's so much more to running a successful business than a few strategies. So what's the secret that we all want to know about building a sustainable and lasting yoga business? 

We have Crystal Borup on the show today to give us a peek behind the curtain in her business, Soulful Living, and in example of a teacher who is doing just that!

Crystal is a teacher of spirituality, meditation, and yoga. She is a subtle energy activist, a reiki master, and the author of Yoga Beyond the Physical. Crystal has been teaching, guiding, and mentoring students for over a decade.

We dive deep with Crystal from the origins of her yoga journey and the early stages of her career in studio direction, ownership, and building a business that truly aligns with her soul's longing. 

Learn more about her Soulful Living Community and follow Crystal to stay connected!

Find out more about Jessica and the show here. 

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