98 | Using subscriber behaviour as the main driver of your customer journey (rather than your sales agenda) with Nadine Nethery

In this episode, I'm chatting to Nadine Nethery, from Can Do Content, all about how she uses trigger links to create a customised email marketing strategy for each of her subscribers.

We discuss...

• The benefits of shifting to a way of selling that’s led by subscriber behaviour rather than your sales goals

• Smart ways to create genuine urgency that converts (because people are ready to buy)

• The impact of evergreen trigger-based email marketing on your headspace, time and bottom line (and your relationship with your subscribers)

For full show notes, visit leticiajcollins.com/podcast/98

LINKS MENTIONED:

🔗 Join The Audience Growth Club

🔗 Score a behind-the-scenes tour of Nadine’s trigger link setup

🔗 Grab Dama Jue’s Four by For Footers (aff link)

CONNECT:

📸 Connect on Instagram

🧵 Connect on Threads

💻 Visit my website