28 episodes

Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke?

At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices.

The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.

A Brighter Web | Grow your business with digital marketing GreenMellen

    • Business
    • 5.0 • 10 Ratings

Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke?

At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices.

The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.

    Using Sitemaps and Wireframes For Better Websites

    Using Sitemaps and Wireframes For Better Websites

    If you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and wireframes play in creating websites and why to consider using both.

    • 8 min
    How to Tell Stories in Your Business

    How to Tell Stories in Your Business

    Storytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what business storytelling looks like and where you can begin.

    • 12 min
    Using Personality Assessments at Your Business

    Using Personality Assessments at Your Business

    Personality tests are more than just Buzzfeed time-wasters. They can be tools for understanding coworkers, building better teams, and becoming more self-aware. So which personality assessments are the most helpful and how do they apply to marketing?

    • 12 min
    Balancing Remote Work with In-Office Work

    Balancing Remote Work with In-Office Work

    Remote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work? How do businesses handle this changing landscape of work?

    • 13 min
    What’s the Difference Between Inbound vs Outbound Marketing?

    What’s the Difference Between Inbound vs Outbound Marketing?

    There are two basic approaches to business marketing: inbound and outbound. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are pros and cons to each approach, but the best marketers use a blend of both.

    • 10 min
    Preparing to Migrate to Google Analytics 4

    Preparing to Migrate to Google Analytics 4

    Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the most of it for your marketing.

    • 12 min

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A great source for WordPress information

A great source for WordPress information as well as other technology relevant to business. It's worth your time to check it out.

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Great way to keep up with WP dev

I try to attend as many Wordpress meetups as I can but I always seem to miss the critical ones. Now I can catch up on all the latest with these short podcasts and no driving! He also goes beyond just the dev tech stuff. I love it.

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A wealth of information in snack size bites! Thanks for helping us stay up date in such an effortless and efficient way.