56 episodes
a BROADcast for Manufacturers Keystone Click
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- Business
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5.0 • 3 Ratings
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Three BROADS (Lori Highby, Kris Harrington, and Erin Courtenay) bringing you stories and strategies exploring manufacturing topics that challenge the status quo while laying the foundations for future success.
Together with special guests they’ll celebrate what’s working and unpack what is not so YOU can learn, grow, and succeed.
The hosts are a BROADcast for Manufacturers are:
Kris Harrington | President and COO of GenAlpha Technologies | linkedin.com/in/kristinaharrington
Kris Harrington is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business. This led to the development of Equip360, an eCommerce, eCatalog and Analytics solution for manufacturers and distributors who want to grow their business online.
Erin Courtenay | VP of Digital Services at Earthling Interactive | linkedin.com/in/erincourtenay
Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future.
Lori Highby | Founder & CEO @ Keystone Click | linkedin.com/in/lorihighby
Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies to micro-business owners, to achieve their marketing goals.
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56: The Intersection of Mindfulness and Manufacturing- with Trevor Blondeel
Meet Trevor BlondeelTrevor Blondeel founded Manufacturing Greatness. He has 25 years of experience leading manufacturing plants and is the host of the podcast Mindfulness Manufacturing.
He works with organizations as a speaker, advisor, and coach to connect the top to the shop. In his spare time, he serves as the president for the Kentucky/Indiana National Speakers Association chapter.
Connect with Trevor!
Manufacturing Greatness
trevorblondeel.com
LinkedIn
Instagram
Mindfulness Manufacturing Podcast
Highlights
00:36 Introduction and Recent TV Shows
02:49 Guest Introduction: Trevor Blondeel
03:49 Mindfulness in Manufacturing
06:13 Connecting Leadership and Teams
08:44 Personal Growth and Vulnerability
16:10 Morning Routines and Habits
18:35 Fun Facts and Learnings
24:05 Conclusion and Contact Information
Connect with the broads!
Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!
Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!
Connect with Erin on LinkedIn! -
55: The Guide to Modern Manufacturing Marketing- with Jaclyn Kolodziej
Meet Jaclyn KolodziejJaclyn Kolodziej, Client Growth Services Specialist at the Illinois Manufacturing Excellence Center (IMEC), has worked on over 220 marketing projects over the past two years.
With a diverse background in various manufacturing sectors, Jaclyn has amassed a wealth of experience driving progress and innovation through marketing. Her unwavering goal has always been to propel momentum by executing marketing projects and crafting strategic growth plans for manufacturers.
Jaclyn blends her passion for achieving tangible results with her expertise in marketing playing a pivotal role in assisting manufacturers across Illinois to enhance their top-line growth. Leveraging a robust business development and marketing background, Jaclyn excels in identifying growth opportunities and meticulously constructing roadmaps for success.
Connect with Jaclyn!
LinkedIn
imec.org
imec@imec.org
IMEC LinkedIn
Highlights
00:00 Benefits of Mushroom Elixirs
02:10 Introducing Our Guest: Jaclyn Kolodziej
03:22 What is IMEC?
06:29 Marketing Trends in Manufacturing
11:45 The Importance of Marketing for Manufacturers
15:27 Tips for Manufacturers on Marketing
19:58 Fun Facts and Personal Insights
20:59 I Just Learned That Segment
27:23 Conclusion and Contact Information
Connect with the broads!
Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!
Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!
Connect with Erin on LinkedIn! -
54: The Story of American Labor- with Rachel Slade
Meet Rachel SladeRachel is an author and journalist (trained as an architect) with more than 15 years of publishing experience. Her first book, "Into the Raging Sea," about the 2015 sinking of the American cargo ship El Faro, was a NYT Notable Book and winner of the Maine Literary Award. Her second book, "Making It in America," about the American manufacturing revival, came out in January 2024.
She has a passion for uncovering and developing compelling tales about politics, work, design, and urban planning that engage and inspire audiences across different mediums and genres. She has produced dozens of long-form articles and provocative essays, several of which have received national recognition and awards, including the CRMA for Excellence in Civic Journalism and the CRMA for Essays/Commentary/Criticism.
Connect with Rachel!
www.rachelslade.net
LinkedIn
Instagram
Making It in America: The Almost Impossible Quest to Manufacture in the U.S.A. (And How It Got That Way)
Links
Turn empty offices into little factories
Against trendbait
Highlights
00:00 Introduction and Personal Failures
01:20 Overcoming Challenges in the Workplace
02:49 The Importance of Embracing Failure
03:30 Discovering a Love for Physical Activity
04:02 Introducing Our Special Guest: Rachel Slade
05:55 Rachel Slade's Journey and Works
06:56 The American Shipping Industry and Labor History
09:06 The Impact of the Pandemic on Manufacturing
16:47 The Apparel Industry and Immigrant Labor
23:30 The Role of Immigrants in American Manufacturing
27:43 The Knowledge Economy and Manufacturing
30:30 I Just Learned That: Fun Facts and Insights
39:50 Book Recommendations and Closing Remarks
Connect with the broads!
Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!
Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!
Connect with Erin on LinkedIn! -
53: Shop Floor Storytelling- with Barbara Pennell Jaynes
Meet Barbara Pennell JaynesIn 2013, Barbara founded Positively-Funded. She has engaged with manufacturers, facilitating their strategic growth planning: beta testing, opening new markets, product launches, and creating key industry partnerships.
Highlights
00:00 Travel Stories and Favorite Destinations
03:28 Introducing Barbara Pennell Jaynes
04:56 Business Development vs. Traditional Marketing
06:04 The Importance of Real-World Feedback
08:44 Beta Testing and Storytelling in Manufacturing
12:08 The Value of Manufacturing Facility Tours
14:14 LinkedIn Strategies and Weird Facts
21:23 Conclusion and Contact Information
Connect with Barbara!
LinkedIn
www.positively-funded.com
barbara@positively-funded.com
Facebook
(303)993-7124
Connect with the broads!
Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!
Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!
Connect with Erin on LinkedIn! -
52: Empowering Connections with Women in Manufacturing (WiM) Southern Wisconsin
This special episode, partially recorded live at the Women in Manufacturing (WiM) Southern Wisconsin Chapter event 'From Mic to Merlot' on May 15, 2024, at Wollersheim Winery, delves into the experiences and impact of WiM. The hosts share their excitement about the event and interview Andrea Virsnieks, President of WiM Southern Wisconsin, who provides insights into the organization’s mission, history, and her personal journey in reviving the chapter. The episode also features interviews with several WiM members discussing the importance of networking, the unique challenges and opportunities for women in the manufacturing industry, and the sense of community within WiM. Listeners are encouraged to explore WiM and its resources to join a supportive and inspiring network.
Learn More About WiM
WiM
WiM Southern Wisconsin Chapter
Become a Member Today
WiM Southern Wisconsin LinkedIn
Andrea Virsnieks is a Principal at CLA, where she specializes in serving the manufacturing industry, working with both privately held and private equity-owned companies. With a wealth of experience in assurance, auditing, consulting, and due diligence services, Andrea provides strategic insight and innovative solutions that drive growth and profitability for her clients. Her deep understanding of the unique challenges and opportunities within the manufacturing sector has made her a trusted advisor.
Andrea is known for her collaborative leadership style and her ability to build and maintain strong relationships with clients and business owners. She is committed to staying current with industry trends and regulations, ensuring that she delivers the most relevant and effective guidance.
Beyond her professional work, Andrea is actively involved with the Southern Wisconsin chapter of Women in Manufacturing (WiM). As the Chair on the Board, she dedicates her time to supporting, promoting, and inspiring women in the manufacturing industry. WiM is a national organization that empowers women through networking, education, and career development opportunities.
In her role at CLA and through her work with WiM, Andrea continues to make a significant impact on the manufacturing industry and the professional growth of women within the field.
Featuring WiM members Jennifer Black, Ariana Carney, Michele David, Maegan Miller, Loretta Mulberry, Debbie Shilling, Rachel Walter and Tori Wood.
Highlights
00:00 Live at Women in Manufacturing Event: A Phenomenal Experience
01:59 Special Guest: Andrea Virsnieks, President of WiM Wisconsin
02:51 The Revival and Mission of WiM: Andrea's Journey
08:20 Expanding WiM: Growth, Goals, and Membership Insights
10:38 Event Attendees Share Their WiM Stories
15:30 Reflecting on Women's Roles in Manufacturing
18:54 Generational Perspectives on Women in Manufacturing
21:39 Wrapping Up: The Bright Future of WiM
Connect with the broads!
Connect with Erin on LinkedIn!
Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital... -
51: Mastering ROI-Driven Marketing- with Chris Peer
Meet Chris PeerChris brings more than 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow.
Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.
Chris’ perspective on marketing operations transcends tactical methodologies and focuses on people, strategies, systems, and software to move the needle.
Today, Chris’ focus remains on helping B2B manufacturing companies scale through his companies, consulting, and speaking.
Highlights
00:00 Kicking Off with Favorite Holidays Discussion
01:48 Introducing Today's Guest: Chris Peer
03:28 Unveiling the Great Eight Pillars of Marketing
06:12 Deep Dive into Goals and Value Proposition
07:57 Exploring the Certification Program for Marketers
12:00 B2B vs B2C Marketing Insights
14:32 Learning Segment: AI, Shipping Strategies, and Oysters
19:19 Wrapping Up with Contact Information and Offers
Connect with Chris!
LinkedIn
G8P
SyncShow
Great Eight Pillar Certification Course
Use code SyncShow for 50% off
The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies
Connect with the broads!
Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!
Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!
Connect with Erin on LinkedIn!
Customer Reviews
Love these power ladies!
I have known these women leaders for their leadership and knowledge across the board from e-commerce to manufacturing. This podcast is going to be great.