a BROADcast for Manufacturers

Keystone Click
a BROADcast for Manufacturers 팟캐스트

Three BROADS (Lori Highby, Kris Harrington, and Erin Courtenay) bringing you stories and strategies exploring manufacturing topics that challenge the status quo while laying the foundations for future success. Together with special guests they’ll celebrate what’s working and unpack what is not so YOU can learn, grow, and succeed. The hosts are a BROADcast for Manufacturers are: Kris Harrington | President and COO of GenAlpha Technologies | linkedin.com/in/kristinaharrington Kris Harrington is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business. This led to the development of Equip360, an eCommerce, eCatalog and Analytics solution for manufacturers and distributors who want to grow their business online. Erin Courtenay | VP of Digital Services at Earthling Interactive | linkedin.com/in/erincourtenay Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future. Lori Highby | Founder & CEO @ Keystone Click | linkedin.com/in/lorihighby Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies to micro-business owners, to achieve their marketing goals.

  1. 55: The Guide to Modern Manufacturing Marketing- with Jaclyn Kolodziej

    7월 3일

    55: The Guide to Modern Manufacturing Marketing- with Jaclyn Kolodziej

    Meet Jaclyn KolodziejJaclyn Kolodziej, Client Growth Services Specialist at the Illinois Manufacturing Excellence Center (IMEC), has worked on over 220 marketing projects over the past two years. With a diverse background in various manufacturing sectors, Jaclyn has amassed a wealth of experience driving progress and innovation through marketing. Her unwavering goal has always been to propel momentum by executing marketing projects and crafting strategic growth plans for manufacturers. Jaclyn blends her passion for achieving tangible results with her expertise in marketing playing a pivotal role in assisting manufacturers across Illinois to enhance their top-line growth. Leveraging a robust business development and marketing background, Jaclyn excels in identifying growth opportunities and meticulously constructing roadmaps for success. Connect with Jaclyn! LinkedIn imec.org imec@imec.org IMEC LinkedIn  Highlights 00:00 Benefits of Mushroom Elixirs 02:10 Introducing Our Guest: Jaclyn Kolodziej 03:22 What is IMEC? 06:29 Marketing Trends in Manufacturing 11:45 The Importance of Marketing for Manufacturers 15:27 Tips for Manufacturers on Marketing 19:58 Fun Facts and Personal Insights 20:59 I Just Learned That Segment 27:23 Conclusion and Contact Information Connect with the broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    29분
  2. 54: The Story of American Labor- with Rachel Slade

    6월 19일

    54: The Story of American Labor- with Rachel Slade

    Meet Rachel SladeRachel is an author and journalist (trained as an architect) with more than 15 years of publishing experience. Her first book, "Into the Raging Sea," about the 2015 sinking of the American cargo ship El Faro, was a NYT Notable Book and winner of the Maine Literary Award. Her second book, "Making It in America," about the American manufacturing revival, came out in January 2024. She has a passion for uncovering and developing compelling tales about politics, work, design, and urban planning that engage and inspire audiences across different mediums and genres. She has produced dozens of long-form articles and provocative essays, several of which have received national recognition and awards, including the CRMA for Excellence in Civic Journalism and the CRMA for Essays/Commentary/Criticism. Connect with Rachel! www.rachelslade.net  LinkedIn Instagram Making It in America: The Almost Impossible Quest to Manufacture in the U.S.A. (And How It Got That Way) Links Turn empty offices into little factories   Against trendbait Highlights 00:00 Introduction and Personal Failures 01:20 Overcoming Challenges in the Workplace 02:49 The Importance of Embracing Failure 03:30 Discovering a Love for Physical Activity 04:02 Introducing Our Special Guest: Rachel Slade 05:55 Rachel Slade's Journey and Works 06:56 The American Shipping Industry and Labor History 09:06 The Impact of the Pandemic on Manufacturing 16:47 The Apparel Industry and Immigrant Labor 23:30 The Role of Immigrants in American Manufacturing 27:43 The Knowledge Economy and Manufacturing 30:30 I Just Learned That: Fun Facts and Insights 39:50 Book Recommendations and Closing Remarks Connect with the broads! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!   Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions! Connect with Erin on LinkedIn!

    42분
  3. 52: Empowering Connections with Women in Manufacturing (WiM) Southern Wisconsin

    5월 29일

    52: Empowering Connections with Women in Manufacturing (WiM) Southern Wisconsin

    This special episode, partially recorded live at the Women in Manufacturing (WiM) Southern Wisconsin Chapter event 'From Mic to Merlot' on May 15, 2024, at Wollersheim Winery, delves into the experiences and impact of WiM. The hosts share their excitement about the event and interview Andrea Virsnieks, President of WiM Southern Wisconsin, who provides insights into the organization’s mission, history, and her personal journey in reviving the chapter. The episode also features interviews with several WiM members discussing the importance of networking, the unique challenges and opportunities for women in the manufacturing industry, and the sense of community within WiM. Listeners are encouraged to explore WiM and its resources to join a supportive and inspiring network. Learn More About WiM WiM  WiM Southern Wisconsin Chapter Become a Member Today WiM Southern Wisconsin LinkedIn Andrea Virsnieks is a Principal at CLA, where she specializes in serving the manufacturing industry, working with both privately held and private equity-owned companies. With a wealth of experience in assurance, auditing, consulting, and due diligence services, Andrea provides strategic insight and innovative solutions that drive growth and profitability for her clients. Her deep understanding of the unique challenges and opportunities within the manufacturing sector has made her a trusted advisor. Andrea is known for her collaborative leadership style and her ability to build and maintain strong relationships with clients and business owners. She is committed to staying current with industry trends and regulations, ensuring that she delivers the most relevant and effective guidance. Beyond her professional work, Andrea is actively involved with the Southern Wisconsin chapter of Women in Manufacturing (WiM). As the Chair on the Board, she dedicates her time to supporting, promoting, and inspiring women in the manufacturing industry. WiM is a national organization that empowers women through networking, education, and career development opportunities. In her role at CLA and through her work with WiM, Andrea continues to make a significant impact on the manufacturing industry and the professional growth of women within the field. Featuring WiM members Jennifer Black, Ariana Carney, Michele David, Maegan Miller, Loretta Mulberry, Debbie Shilling, Rachel Walter and Tori Wood. Highlights 00:00 Live at Women in Manufacturing Event: A Phenomenal Experience 01:59 Special Guest: Andrea Virsnieks, President of WiM Wisconsin 02:51 The Revival and Mission of WiM: Andrea's Journey 08:20 Expanding WiM: Growth, Goals, and Membership Insights 10:38 Event Attendees Share Their WiM Stories 15:30 Reflecting on Women's Roles in Manufacturing 18:54 Generational Perspectives on Women in Manufacturing 21:39 Wrapping Up: The Bright Future of WiM Connect with the broads! Connect with Erin on LinkedIn! Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital...

    23분

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Three BROADS (Lori Highby, Kris Harrington, and Erin Courtenay) bringing you stories and strategies exploring manufacturing topics that challenge the status quo while laying the foundations for future success. Together with special guests they’ll celebrate what’s working and unpack what is not so YOU can learn, grow, and succeed. The hosts are a BROADcast for Manufacturers are: Kris Harrington | President and COO of GenAlpha Technologies | linkedin.com/in/kristinaharrington Kris Harrington is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business. This led to the development of Equip360, an eCommerce, eCatalog and Analytics solution for manufacturers and distributors who want to grow their business online. Erin Courtenay | VP of Digital Services at Earthling Interactive | linkedin.com/in/erincourtenay Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future. Lori Highby | Founder & CEO @ Keystone Click | linkedin.com/in/lorihighby Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies to micro-business owners, to achieve their marketing goals.

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