A Community Built Around a Catchphrase - Carla Marie and Anthony Entrepreneur Struggle

Carla Marie and Anthony started out in terrestrial radio and spent years together on the syndicated NYC-based Elvis Duran and the Morning Show, during which they started their first podcast together back in 2014. Now they’re hosts of The Morning Show Podcast, which recently joined Gemini XIII’s Personality Network, and The Carla Marie and Anthony Show, which airs live on Twitch. After making the cross-country move, they share how they built a hyper-local following in a place that was completely new to them, and the catchphrase they established that garnered a higher level of interaction and commitment from their community, which continues to grow. They also talk about self-promotion and their differing feelings on how to approach it, and how a stealthy combination of flexibility and boundaries is what helps them get it all done.

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