A Complete Guide to Crafting Engaging Evergreen Content The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life.
“Evergreen content marketing is often confused with content marketing. So we’re going to talk about the difference between the two of them. While content marketing focuses on publishing new content frequently and strategically promoting it via social media platforms, evergreen content marketing focuses on producing quality content that will stand the test of time.”
Here’s what I cover:
* What is evergreen content marketing–and what are the benefits of using it?
* How can you identify evergreen content ideas that are going to serve you and your audience?
* How can you combine evergreen content with good keyword optimization techniques to help your website rank higher on search engines?
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:06] We’re going to be talking about evergreen content marketing
[00:02:14] Evergreen content is content that always feels fresh and is always relevant.
[00:03:42] Freshening up old ideas is important.
[00:04:48] There’s a time and a place for content that has a more limited shelf life.
[00:05:54] You really need to nail your foundational brandscaping to truly know what content is going to be evergreen for your audience.
[00:08:15] Make it easy for your audience to navigate through a content bucket by linking.
[00:09:29] How do you know if your content is good enough for your evergreen plan? There are five tests.
[00:12:15] When you combine Evergreen Content with good keyword optimization techniques, it can help your website rank higher on search engines.
[00:15:32] Brainstorming topics for your evergreen content.
[00:16:11] 7 examples of evergreen content you can include on your site today.
[00:17:57] By following the Sticky content principles, you can write content that is easy to read and keeps readers coming back for more.
Everything You Need to Know About Evergreen Content Marketing
Evergreen content is content that always feels fresh and is always relevant. It doesn’t have a specific shelf life or a deadline to be read. Instead,
Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life.
“Evergreen content marketing is often confused with content marketing. So we’re going to talk about the difference between the two of them. While content marketing focuses on publishing new content frequently and strategically promoting it via social media platforms, evergreen content marketing focuses on producing quality content that will stand the test of time.”
Here’s what I cover:
* What is evergreen content marketing–and what are the benefits of using it?
* How can you identify evergreen content ideas that are going to serve you and your audience?
* How can you combine evergreen content with good keyword optimization techniques to help your website rank higher on search engines?
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:06] We’re going to be talking about evergreen content marketing
[00:02:14] Evergreen content is content that always feels fresh and is always relevant.
[00:03:42] Freshening up old ideas is important.
[00:04:48] There’s a time and a place for content that has a more limited shelf life.
[00:05:54] You really need to nail your foundational brandscaping to truly know what content is going to be evergreen for your audience.
[00:08:15] Make it easy for your audience to navigate through a content bucket by linking.
[00:09:29] How do you know if your content is good enough for your evergreen plan? There are five tests.
[00:12:15] When you combine Evergreen Content with good keyword optimization techniques, it can help your website rank higher on search engines.
[00:15:32] Brainstorming topics for your evergreen content.
[00:16:11] 7 examples of evergreen content you can include on your site today.
[00:17:57] By following the Sticky content principles, you can write content that is easy to read and keeps readers coming back for more.
Everything You Need to Know About Evergreen Content Marketing
Evergreen content is content that always feels fresh and is always relevant. It doesn’t have a specific shelf life or a deadline to be read. Instead,
22 min