18 min

A Conversation with Dean Leffingwell and Geoffrey Moor‪e‬ SAFe Business Agility Podcast

    • Management

In 1995, author and advisor Geoffrey Moore released Inside the Tornado, the second book in his popular three-part marketing series that offers strategies to get products into the mainstream market. Twenty-five years later, is the guidance in the book still relevant? In this episode, Dean Leffingwell takes over the mic to find out from the author himself—and to ask some other burning questions.

In 1995, author and advisor Geoffrey Moore released Inside the Tornado, the second book in his popular three-part marketing series that offers strategies to get products into the mainstream market. Twenty-five years later, is the guidance in the book still relevant? In this episode, Dean Leffingwell takes over the mic to find out from the author himself—and to ask some other burning questions.

18 min

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