A Conversation With Josh Kropkof of The Email Agency

Want to learn a magic trick for email marketing? Marketing agency CEO (and former magician) Josh Kropkof of The Email Agency shared a great one: personality beats ‘personalization’.

If you have a copywriter with wit, verve and a passion for your business/customers, put ‘em in charge! (If you don’t…invent one and put them in charge!).

Too many brands think that the marketing they do in the email channel should look like the marketing emails in their inbox. Trouble is, too many of the latter are limp and lifeless, with faked-up customer intimacy (“Hey Bob!”) and nothing to say but “Sale!”, over and over and over.

Messages can be — SHOULD be — conversations between companies and customers, according to Josh. The numbers they put up for their customers — many of them DtoC brands — strongly suggest that The Email Agency is bang-on with this approach.

What's particularly striking about this conversation is Josh's commitment and connection to his agency's approach. He -knows- this stuff works, and it's really compelling to hear him talk about the ongoing journey of putting it to work for clients.

True story — the conversation continued for at least half an hour after recording stopped :-) Check it out.

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