A Conversation with Wixology owners Kate and James Vermillion (Part 1 of 3)

In today’s Episode, Koehler and Mike have a conversation with Kate and James Vermillion, founders of the Wixology Candle Company in Lexington, Kentucky. We discuss the recent successes of owning a small business, along with the trials that come along with starting an entrepreneurial venture.    

Wixology Candle Company Story:

Started by a group of friends with a passion for hand-crafted goods, sustainability and a commitment to the community. The Wixology candle line incorporates the spirit of Kentucky bourbon-based cocktails into a multifaceted product. To encourage our customers to recycle their glass, we chose high quality, old-fashioned glasses. These glasses can be reused as cocktail glasses or plain drinking glasses after the candle has been burned.

All of our wax is 100% soy wax and GMO free, grown in the United States, and Kosher Certified. Additionally, they use phthalate-free fragrance oils and lead-free cotton wicks in all our products.

Main Points:

• The tactics and momentum that led to James and Kate’s venture into entrepreneurship.  
• The decisions that new entrepreneurs have to make in order to move forward a business
• The dynamics at play when building out your team in a new business
• How to make an entrepreneurial venture work with a husband and wife

Not Your Average Resources:

• https://www.facebook.com/wix.ology - Wixology Candle Company Facebook Page
• https://www.wixologycandles.com/ - Wixology Candle Company Page
• https://www.linkedin.com/in/james-vermillion-74726839/ - James Vermillion LinkedIn
• www.crushaverage.com - Crush Average Coaching, Personal Development Content
• www.scaleaverage.com - Scale Average Business Consulting Services, Professional Development Content

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Until Next Time continue to be not average everyday!