11 min
A Decent, Worthy Goal for Promo Distributors Top Secrets of Marketing & Sales
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- Marketing
In a special Saturday edition of the Top Secrets podcast, David Blaise explains to co-host Jay McFarland why 100K per month in promo sales is not just doable, it's also a decent, worthy goal for promo distributors who aren't there yet.
Comment below and let us know if you agree or disagree.
David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the significance of each $100,000 in promotional product sales. Welcome back, Jay.
Jay: Hey, it's great to be back with you. David, and I really want to talk about this topic a little bit. I know you've put a lot of emphasis on that first hundred thousand dollars.
What makes that so significant, so special?
David: Well, that's a great question. I mean, it's the first hundred thousand dollars, it's every a hundred thousand dollars thereafter. And there's no real magic significance, I don't think. But if you bring in a thousand dollars sale or a $2,000 sale or a $5,000 sale -- and I'm talking in the promotional products industry primarily, because that's who this material was put together for -- it's helpful. It's good.
It feels good to bring those sales in. But, ultimately that can be done in a day or a couple of days or a week. And I think sometimes it's just good to have sort of benchmarks that are out there a little bit. So generating a hundred thousand dollars in sales of promotional products for most people is an accomplishment.
Whether that happens in the course of six months, or three months, or a month, or a week, or a day. It doesn't usually happen for most people in a day. The industry at large generally does about a quarter of a million dollars in annual sales. Most salespeople do roughly that on average in the industry. So each hundred thousand dollars is actually pretty significant.
And I think that when you look at trying to make an impact and trying to generate the revenue that you need to be able to support the lifestyle that you'd like to become accustomed to, it's good to sort of stretch yourself a bit and to ask yourself. Okay. What am I doing to get to my next Hundred K in revenue or my first, if you're just getting started.
Hitting that first hundred thousand is usually pretty significant for people.
Jay: Yeah. I'm guessing most people remember that first hundred thousand. But I think you're right. You know, were they looking at that moment as benchmark? Were they saying " this is going to be significant and this is our plan on how we're going to reach it."
Or was it kind of haphazard and what a great milestone, but what did they do ahead of time to get to that point?
David: Yeah, and that's the question that each person has to ask themselves. What did I do to get me to this point? How long did it take to get there as well? I mean, there are some people who spend, and whether they start out part-time or whatever it is they're doing, some people spend six months or a year or a couple of years even before they hit six figures in gross sales.
When you're doing that, you're not earning a lot of money. Some people start out and they're doing it part-time. They're doing it on the side. So if they generate a hundred grand in gross sales, it seems like a really significant accomplishment for them.
But if you look at the amount of time that it took to get there, sometimes you have to say, okay, well could I have done that faster? And for people who really want to make their mark and want to be able to generate significant sales, I think that it's just a decent sort of benchmark to look at, to say, "okay, how long is it going to take me to get to my next a hundred thousand in gross sales? Is it going to take me a year? Is it going to take me six months? It's going to take me a quarter.
In a special Saturday edition of the Top Secrets podcast, David Blaise explains to co-host Jay McFarland why 100K per month in promo sales is not just doable, it's also a decent, worthy goal for promo distributors who aren't there yet.
Comment below and let us know if you agree or disagree.
David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the significance of each $100,000 in promotional product sales. Welcome back, Jay.
Jay: Hey, it's great to be back with you. David, and I really want to talk about this topic a little bit. I know you've put a lot of emphasis on that first hundred thousand dollars.
What makes that so significant, so special?
David: Well, that's a great question. I mean, it's the first hundred thousand dollars, it's every a hundred thousand dollars thereafter. And there's no real magic significance, I don't think. But if you bring in a thousand dollars sale or a $2,000 sale or a $5,000 sale -- and I'm talking in the promotional products industry primarily, because that's who this material was put together for -- it's helpful. It's good.
It feels good to bring those sales in. But, ultimately that can be done in a day or a couple of days or a week. And I think sometimes it's just good to have sort of benchmarks that are out there a little bit. So generating a hundred thousand dollars in sales of promotional products for most people is an accomplishment.
Whether that happens in the course of six months, or three months, or a month, or a week, or a day. It doesn't usually happen for most people in a day. The industry at large generally does about a quarter of a million dollars in annual sales. Most salespeople do roughly that on average in the industry. So each hundred thousand dollars is actually pretty significant.
And I think that when you look at trying to make an impact and trying to generate the revenue that you need to be able to support the lifestyle that you'd like to become accustomed to, it's good to sort of stretch yourself a bit and to ask yourself. Okay. What am I doing to get to my next Hundred K in revenue or my first, if you're just getting started.
Hitting that first hundred thousand is usually pretty significant for people.
Jay: Yeah. I'm guessing most people remember that first hundred thousand. But I think you're right. You know, were they looking at that moment as benchmark? Were they saying " this is going to be significant and this is our plan on how we're going to reach it."
Or was it kind of haphazard and what a great milestone, but what did they do ahead of time to get to that point?
David: Yeah, and that's the question that each person has to ask themselves. What did I do to get me to this point? How long did it take to get there as well? I mean, there are some people who spend, and whether they start out part-time or whatever it is they're doing, some people spend six months or a year or a couple of years even before they hit six figures in gross sales.
When you're doing that, you're not earning a lot of money. Some people start out and they're doing it part-time. They're doing it on the side. So if they generate a hundred grand in gross sales, it seems like a really significant accomplishment for them.
But if you look at the amount of time that it took to get there, sometimes you have to say, okay, well could I have done that faster? And for people who really want to make their mark and want to be able to generate significant sales, I think that it's just a decent sort of benchmark to look at, to say, "okay, how long is it going to take me to get to my next a hundred thousand in gross sales? Is it going to take me a year? Is it going to take me six months? It's going to take me a quarter.
11 min