A Deep and Technical Dive into Affiliate Marketing with Samantha Morris Profitable Performance Marketing

It is with great pleasure that we showcase one of our very own on our podcast today: Samantha Morris. Samantha leads one of our affiliate management teams as a Sr. Affiliate Manager and comes to us with over 20 years of experience working for brands like Gap, Priceline, and more. She has also worked for affiliate networks, agencies, and ran her own agency for a time.
This conversation dives deep into the day-to-day of affiliate management. Some of what we cover includes:
How important it is to truly understand your client
How vital her in-house experience with some major retailers has been to managing clients now
Interesting and useful network technology that is available
Last click vs. first click
Preferred publisher technologies
Attribution
Media and Commerce Affiliates
Card-linked offers
Commission Splitting
And more!