A Deep Dive into Effective Presentation and Storytelling Techniques with Fern Chan The Athlete Entrepreneur

Ever wonder how athletics and entrepreneurship intersect? Our guest, Fern Chan, a gifted athlete turned businesswoman and presentation expert, shares her insights on just that. She explores the parallels between the two, shedding light on the shared qualities of risk-taking, resilience, and self-belief that are integral to both fields. Fern unfolds her journey, reflecting on her experiences and how they molded her entrepreneurial spirit.

While presentations may seem intimidating, Fern argues that they're a powerful tool for entrepreneurs. Drawing from her book, 'How Not to Suck at Presentations,' she shares her tried-and-true strategies for creating compelling, engaging presentations. She provides an intriguing breakdown of the C3PO formula—a guide to understanding your audience's needs and crafting your message accordingly. We also delve into storytelling techniques, exploring how to use them to captivate your audience and create a memorable, impactful experience.

As we delve further into entrepreneurship, Fern emphasizes the importance of self-publishing a book and leveraging it to benefit your business. Whether it's a legacy piece, an onboarding tool for new employees, or a textbook, a self-published book can have various uses. Wrapping up our conversation, Fern shares her insights on presenting data effectively, particularly in high-stakes scenarios like investor pitches. Discover how to elevate your presentation game and leave a lasting impression on your audience.