Audience 1st

Dani Woolf
  • 5.0(6개의 평가)
  • 관리
  • 매주 업데이트

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?

  1. From Cost Center to Growth Driver: The CFO’s Playbook for Cloud Security ROI

    6월 6일

    From Cost Center to Growth Driver: The CFO’s Playbook for Cloud Security ROI

    For years, security has been treated as a necessary evil - a budget line item that CFOs approve without truly understanding its business impact. But what if cloud security could be a revenue driver, an efficiency enabler, and a cost-saving powerhouse? In this episode, Dani Woolf sat down with Chris Thomas, Chief Revenue Officer at AlgoSec, to break down how CFOs should really evaluate cloud security investments, not just as a defensive measure, but as a business accelerator. They dove into the cost of inaction, the inefficiencies draining budgets, and the financial case for security automation - all from a CFO’s perspective. If you’re still treating security as an overhead cost, this conversation will change the way you think about it. To get a demo of AlgoSec, visit: https://www.algosec.com/lp/request-a-demo

    48분
  2. Why the vCISO Model Is More Than a Stopgap for Organizations Looking for Security Leadership

    5월 30일

    Why the vCISO Model Is More Than a Stopgap for Organizations Looking for Security Leadership

    In this milestone 100th (and birthday!) episode of Audience 1st Podcast, Dani Woolf is joined by veteran cybersecurity leader David Doyle from DirectDefense for a brutally honest conversation about what’s broken in today’s security leadership models and how the rise of the vCISO is more than just a stopgap. Together, they unpack the myths, power dynamics, and misaligned expectations that drive burnout, stall progress, and keep companies from building real security maturity. This episode is a blueprint for cybersecurity executives, CISOs, and vCISOs who are serious about designing resilient organizations that can lead through complexity. You’ll Learn: 1. The real reason CISOs are burning out and why it’s not just about stress 2. How most orgs misunderstand the vCISO role (and end up wasting budget) 3. When to bring in a vCISO and how to avoid hiring the wrong one 4. Why CISOs and vCISOs should be tag-teaming, not competing 5. How to measure progress beyond compliance and build a culture of strategic leadership 6. What makes a good vCISO indispensable, not replaceable Subscribe & Follow: Follow Audience 1st wherever you get your podcasts Connect with Dani Woolf on LinkedIn Learn more about CyberSynapse and qualitative buyer research

    51분

  3. 5월 23일

    The GTM Gauntlet in Cybersecurity: What We're Still Getting Wrong | Authenticated by Confide

    In this special episode of Authenticated, Confide brings together a powerhouse panel of security operators, marketers, and founders to dissect the brutal realities of go-to-market in cybersecurity. From failed conference booth investments to relationship-first community building, this conversation goes deep on why most vendors still miss the mark, and what it actually takes to build trust with today’s security buyers. Whether you’re a CISO, product marketer, founder, or GTM leader in security, this episode cuts through the noise with raw, unfiltered truths about what works, what backfires, and where the future of security GTM is headed. Key Themes We Cover Why cybersecurity is one of the hardest GTM motions in tech—period The myth of the CISO as the sole buyer (and who actually influences decisions) How real community works—and why fake ones backfire Why founder curiosity and customer obsession are the biggest predictors of success The buyer psychology behind trust, timing, and transference What not to do at RSAC (and how to rethink your event strategy) The role of failure, redemption, and authentic messaging in building credibility Tactical ways to break through cynicism and engage skeptical security practitioners Subscribe & Follow: Follow Audience 1st wherever you get your podcasts Connect with Dani Woolf on LinkedIn Learn more about CyberSynapse and qualitative buyer research

    58분
  4. Cognitive Risk, Neurodivergence, and the Unspoken Realities of Security Leadership

    5월 16일

    Cognitive Risk, Neurodivergence, and the Unspoken Realities of Security Leadership

    In this episode of Audience 1st Podcast, Dani Woolf sits down with Val Popke to explore the unspoken human dimensions of cybersecurity leadership. Val, a veteran, assurance leader, and self-described “Wandering Cyber Vulva,” challenges the industry’s prevailing narratives around hiring, communication, inclusion, and resilience. The discussion goes beyond traditional security frameworks to uncover the cognitive and cultural risks impacting practitioners at all levels. Listeners will walk away with a deeper understanding of why burnout, disconnect, and distrust are systemic, not personal, and how security leaders must evolve to lead in environments of increasing complexity, diversity, and psychological strain. Key Themes: Why psychological safety and cognitive clarity are prerequisites for functional security operations. How the industry’s hidden majority is misaligned with traditional corporate norms and what needs to change. The mismatch between capability and visibility in how cyber professionals are evaluated and excluded. A linguistic and philosophical reframe that emphasizes collaborative understanding over performative inclusion. Why many security professionals are forced to protect their organizations from internal dysfunction while defending against external threats. Trust, mission, and why so many veterans find a natural home in cyber until corporate incentives erode that foundation. Subscribe & Follow: Follow Audience 1st wherever you get your podcasts Connect with Dani Woolf on LinkedIn Learn more about CyberSynapse and qualitative buyer research

    36분
  5. A Deep Dive Into The Multi-Cloud Mess & How AlgoSec Connects the Dots

    5월 9일

    A Deep Dive Into The Multi-Cloud Mess & How AlgoSec Connects the Dots

    What does it really take to secure applications across a hybrid, multi-cloud environment? In this episode of Audience 1st, I sit down with Adolfo Lopez, Sales Engineer at AlgoSec, who brings a practitioner’s lens to the cloud security conversation. From his experience as a network engineer to helping organizations operationalize cloud security today, Adolfo walks us through what most teams overlook—and how to get it right. We cover: Why visibility into application flows is foundational for multi-cloud security What enterprises miss when they treat the cloud like a lift-and-shift extension of on-prem Why security must be application-centric—not infrastructure-led The critical role of policy discovery, orchestration, and automation How AlgoSec ACE helps teams answer the question: “What will break if I make this change?” If your team is working across AWS, Azure, GCP, and on-prem—and struggling to manage risk, connectivity, and policy alignment, this episode breaks it down practically and tactically. To get a demo of AlgoSec, visit: https://www.algosec.com/lp/request-a-demo

    42분
  6. Successful Cybersecurity Marketing with Qualitative Buyer Data and Brain Power

    5월 2일

    Successful Cybersecurity Marketing with Qualitative Buyer Data and Brain Power

    In this provocative and no-fluff episode of Keyboard Samurai, host, Wil Kluv, sits down with Dani Woolf and Ben Siegel to unpack what’s broken in how cybersecurity vendors go to market and how to fix it using real buyer data and a deeper understanding of human psychology. Dani and Ben, co-founders of CyberSynapse and veterans of cybersecurity GTM, break down why so many tech marketers are stuck in echo chambers, how pressure from investors leads to safe (but disconnected) strategies, and why most teams are making decisions without actual buyer validation. They explore the psychological barriers to change, why the “herd mentality” is sabotaging innovation, and how to replace opinion with evidence through first-party qualitative research. They also take on the traditional analyst model, offering sharp critique and a more human, scalable alternative rooted in community-sourced insight.

    45분
  7. Know Before You Go: The Empathy Codified Playbook for RSA Conference 2025

    4월 25일

    Know Before You Go: The Empathy Codified Playbook for RSA Conference 2025

    Most vendors won’t admit this, but we will: Your brand doesn’t have a messaging problem. It has a presence problem. And it’s why buyers leave RSA feeling numb, unseen, and unready to trust you. In this episode, Dani Woolf sits down with Zachary Hyde, someone she doesn’t always agree with, which makes this conversation one of the most honest and urgent before a major conference. Together, they break down why most GTM teams think they’re being empathetic but are actually performing a buyer-first fantasy while still clinging to control. If you're showing up to RSA Conference this year with a booth, a badge, and a team under pressure to "drive pipeline" - this is your mirror. Listen before you land in SFO. What We Cover: Why vendors fail to empathize with buyers at conferences How canned “empathetic marketing” actually erodes trust Why emotional presence is a muscle to be consistently massaged The difference between tone-matching and real psychological safety Red flags buyers spot immediately and won’t tell you about What to do this week to actually build trust at RSA (no fluff, no fake discovery)

    1시간
  8. What Cybersecurity Leaders Must Learn from OT Practitioners in Underserved Critical Infrastructure

    4월 18일

    What Cybersecurity Leaders Must Learn from OT Practitioners in Underserved Critical Infrastructure

    In this episode of Audience 1st Podcast, Dani sits down with Kristin Demoranville, CEO of Anzen Sage and host of the Bites & Bytes podcast, to uncover the hidden vulnerabilities in one of the world’s most overlooked critical infrastructure sectors: food and agriculture. From insider threats in peanut processing to cyber attacks that disrupt egg supply chains, Kristin breaks down why OT security in food systems isn’t just about uptime, it’s about human lives, brand trust, and national resilience. She pulls no punches, sharing raw stories from the frontlines: Why cybersecurity leaders in food facilities are flying blind What happened when nobody spoke up at Boar’s Head How misinformation campaigns are now a cyber risk vector Why “brown cows make chocolate milk” isn’t just a joke—it’s a symptom of a dangerous knowledge gap We also unpack: The behavioral blind spots holding back executive buy-in Why empathy, not just engineering, is the key to securing food systems What must change in the next 5 years to avoid preventable tragedies

    36분
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소개

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?

정보

  • 제작진
    Dani Woolf
  • 방송 연도
    2022년 - 2025년
  • 에피소드
    100
  • 등급
    무삭제판
  • 저작권
    © Audience 1st
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    Audience 1st