A growing threat to the Crisis Comms PR sector The Public Relations Podcast
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- Business
AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this?
In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it.
I chat to Rafi Mendelsohn from Cyabra to....
Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected.
Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity.
Real-World Applications: We talk about how real companies have been affected by misinformation campaigns.
*THE PROJECT*
* www.PRBreak.com - turning the best ideas in the show into actionable tutorials
*GUEST*
Rafi Mendelsohn
- https://www.linkedin.com/in/rafi-mendelsohn-262b5313
Cyabra - https://cyabra.com/
* SUBSCRIBE *
* Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
* Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/
* Website and newsletter - https://thepublicrelationspodcast.com/
* Got something you want to chat about on the show - https://thepublicrelationspodcast.com/one-sheet/
AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this?
In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it.
I chat to Rafi Mendelsohn from Cyabra to....
Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected.
Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity.
Real-World Applications: We talk about how real companies have been affected by misinformation campaigns.
*THE PROJECT*
* www.PRBreak.com - turning the best ideas in the show into actionable tutorials
*GUEST*
Rafi Mendelsohn
- https://www.linkedin.com/in/rafi-mendelsohn-262b5313
Cyabra - https://cyabra.com/
* SUBSCRIBE *
* Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
* Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/
* Website and newsletter - https://thepublicrelationspodcast.com/
* Got something you want to chat about on the show - https://thepublicrelationspodcast.com/one-sheet/
17 min