Welcome to the first episode of On Message (formerly PR & Politics).
[0:00] - Why we're rebranding
[2:54] - What On Message means
[5:40] - A new normal
[11:25] - Why you should reassess your communications efforts
[14:00] - One thing leaders should be doing now
[18:24] - Getting fired up about PR research
[19:50] - Story: Dow Chemical pond