83 episodes

An audio experience for creatives and thinkers in all fields, including design, social media, music, writing and digital communication.

A Podcast for Creatives Michelle Hickey and Steve King

    • Arts
    • 4.7 • 22 Ratings

An audio experience for creatives and thinkers in all fields, including design, social media, music, writing and digital communication.

    What data doesn’t tell you

    What data doesn’t tell you

    Instagram said it was one thing. And everyone else said it was something else. Quite loudly.
    And wouldn’t you know, Instagram backed off its video or bust approach to its content focus. At least for now.
    This public display of feedback got us thinking about the value of analytics and data in decision-making – specifically, what data doesn’t tell us.
    Can data mislead based on the goal of the interpreter? Is everything important measurable? Is everything measurable important?
    In this episode, we dive into why translating data into how humans think and feel is paramount to everything we do. Dive into this important discussion with us.
     
    Mentioned in this episode
    Adam Mosseri announcement
    The Office - Michael drives into a lake
     
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    • 36 min
    When they zig, you zag

    When they zig, you zag

    On a scale of 1-10, how much do you love keeping up with social media trends?
    Lately, it feels like the integrity of our work is being compromised. Instead of leading with vision and strategy to meet our client/customer needs, there is an enormous pressure to keep up— to use the hottest aesthetics, sound bytes, and filters to ensure our work is seen, only to have it fade into obscurity.
    In this episode we discuss the conundrum that is creating content for social media in 2022.
    How are you managing to strike that balance in your work? Plug in, and join in on the conversation.
    Mentioned in this episode
    Dave Chapelle Documentary
    Duncan Wardle

    She’s a 10/He’s a 10 Trend
    FriYay
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    • 25 min
    The Secret Creative

    The Secret Creative

    If you create something, and nobody knows about it, does it still count?
    Michelle recently learned that her grandmother had a hidden artistic talent, and it sparked a discussion about the merits of creating without an audience in mind.
    Social media tells us that everything must be shared. But does it really? When was the last time you created something, just for you?
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    • 33 min
    Conversations with Creatives: Emily McDowell

    Conversations with Creatives: Emily McDowell

    Success may look good, but it doesn’t always feel good.
    In this edition of Conversations with Creatives, writer and illustrator Emily McDowell gives us an honest look at her journey from Etsy shop owner to stationery industry maven. Through her signature wit and authenticity, she shares the rarely discussed downside of business growth and how she found the courage to walk away. 
    If you’ve been struggling to find a balance between creativity and business or are in a period of transition, you will especially appreciate Emily’s story.
    Connect with Emily:
    Emily On Life
    Instagram
    Quitted Podcast


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    • 59 min
    How to persist when your work isn't appreciated

    How to persist when your work isn't appreciated

    You put in the hours, pouring over every detail of the design.  Edit the video to 60 seconds exactly.  Make perfectly sure you nail the aesthetic.
    Hit publish.
    And the damn thing flatlines.
    One of the most frustrating lessons about content is that your audience doesn’t care about any of the work *you* put into the project. And while that can be quite a humbling lesson to learn – can it also be freeing? 
    We should obsess about getting things right, but so often we obsess over the wrong things.
    In this episode, we talk about the frustration of when your work goes unappreciated and how we can put our effort into the details that actually matter to the people you're trying to reach.
    _____
    Mentioned in this episode
    Our most popular Reel
    The most direct path, campus quad illustration
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    • 33 min
    Impact is greater than volume

    Impact is greater than volume

    Do you ever feel like you’re spending too much time filling out your content calendar, filling it with volume over the most impactful content? Social has never been measured by the volume of content, but for some reason, social teams constantly face this pressure.
    In this episode, we talk about the pressure we feel and put on ourselves, how we can rise above by knowing our “why”, and how to play the impact game with our content.
    Mentioned in this Episode
    Carter’s Commercial
    Gary Vaynerchuk
    Episode 65: Make your own kind of music
    _____
    Mentioned in the Aftershow
    Miracle and Wonder 
    Knicks Book
    Lincoln Movie
    Cary Grant Book
    Hamilton Book
    The Art of the Hollywood Backdrop Book
    _____
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    • 44 min

Customer Reviews

4.7 out of 5
22 Ratings

22 Ratings

Must Listen 🙌🏼 ,

A must listen for any creative

Steve and Michelle are both extremely talented and knowledgeable people in the creative field. Whether you are a college student learning how to navigate the creative industry, or a career professional- they provide extremely valuable insight and takeaways in each episode. Their charisma is special and unique. Highly recommend!! 🔥🔥🔥

calligraphyquill ,

Perfect for Creatives!

Michelle and Steve are LIT! Their insights and comments make you think. I usually listen to the podcast while working on my calligraphy business. I highly recommend it to all the creatives out there!!☺️💕💕

Shane Haggerty ,

The Thoughtful Creatives

This podcast hits on two of my favorite things: 1) it’s a podcast and I love podcasts so it has that going for it and 2) it’s an authentic and interesting conversation about creativity. These hosts really have thoughtful conversations each week to get me thinking and they are different enough to provide multiple perspectives. A great podcast gets the listener to a place where they are thinking, intrigued to stay the course to the end, and leaving with something to relate to. This pod accomplishes all three.