38 episodes
On Marketing Jordan Ogren
-
- Business
-
-
5.0 • 2 Ratings
-
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.
Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?
This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.
Join me on this journey to learn.
-
S2E12: (Interlude) On AI Featuring Jordan Ogren
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjM
It's 2050.
The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that.
And my question is, are you ready (and how will you get ready)?
That's what today's solo pod is all about:
Where AI is goingThe old way of marketingHow AI will change marketingWhat you can do about itMy five AI promises // CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk. -
S2E11: Podcasts + Storytelling Featuring Timber Smith & Andy Anaam
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInM
The best marketing creates positive change.
When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.
Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.
While this was my first time having TWO guests on, it went waaay better than planned.
In our conversation, we discuss:
(1) How understanding your audience and context is crucial for effective marketing and communication.
(2) Storytelling as a powerful marketing tool for creating impactful content and building relationships.
(3) Collaboration leads to more successful marketing strategies by bringing in diverse perspectives.
(4) How podcasting is an effective platform for sharing stories and resources and building community engagement.
(5) The importance of pursuing hobbies and interests outside of work
// GUEST LINKS //
Timber's LinkedIn
Andy's LinkedIn
Appleton's Engaged Podcast
The Kosh Podcast
// CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk. -
S2E10: Positioning + Messaging + Context Featuring Anthony Pierri
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/sud3-gRc7Fs
From Pastor to Product Marketing Guru, Anthony knows his stuff.
Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging.
In our conversation, we discuss:
(1) Marketing's role in generating product demand and making the sales process easier.
(2) The importance of effective positioning in guiding clear messaging and communications.
(3) How focusing deeply on a niche target segment leads to better results than a broad approach.
(4) Tips for crafting capabilities-based messaging that explains how customers use products.
(5) Examining how human tendencies like pride can negatively impact marketing if left unchecked.
// GUEST LINKS //
Anthony's LinkedIn
Fletch PMM website
// CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk. -
S2E9: Content + Community Building + Demand Gen Featuring Bolaji Oyejide
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/N2Y2laRXj7M
Bolaji is a genius at content creation.
He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource.
He's also an incredible human who gives incredible introductions to his guests. For this episode, I did not even try to outdo him. I let the king be the king.
In our conversation, we discuss:
1 – Marketing is about understanding your audience and building relationships, not just persuasion.
2 – Storytelling ( > Data) is a powerful marketing tool.
3 – Build a community by featuring your audience in content creation.
4 – Make time for play outside of work to boost productivity and well-being.
5 – Adopt an attitude of understanding others before being understood.
// GUEST LINKS //
Bolaji's LinkedIn
Demand Wars
// CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do
// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk. -
S2E8: Content + Brand + SEO Featuring Trish Seidel
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/PwOV9G7nbiQ
Trish Seidel is a self-proclaimed marketing big sister you never knew you needed.
Formerly a Growth Manager for Springly and currently the Head of Content for DJUST.
Her goal is simple: To give you the best 1:1 big-sister advice on all things marketing (Content strategy, SEO, Branding + visibility). And she did that in this episode.
Here are the top five learnings you will gain from our conversation:
1 – Marketing should focus on brand awareness and conversion, not closing deals.
2 – Personal branding is essential for modern marketers to differentiate themselves.
3 – Empathy and compassion should be core values for marketers in understanding audiences.
4 – Active listening with intention to understand others can build meaningful relationships.
5 – Finding moments of silence, gratitude and forgiveness daily through routines supports well-being and balance.
// GUEST LINKS //
Trish's LinkedIn
// CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do
// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk. -
S2E7: Low-Fi Content Featuring Jordan Ogren
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98
We have a misconception about content.
We also have the same one for life.
We believe we need to craft perfect experiences for meaningful connections.
We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exceptional."
There is truth in that: spending time on highly produced content rewards your audience.
And there is truth in this: Your audience is human and can get value from imperfect (aka human) content.
To avoid running out of energy with your content, you need to overcome this belief by supplementing your high quality content with low-fi content.
Here is what you will learn from this episode:
What low-fi content is and isn'tHow to balance this through the PESO modelWhat low-fi content looks likeHow you can use it on different channels
// CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do
// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.