A Proven Way to Generate Leads for Your REI Business - Episode #409 Let's Talk Real Estate Investing with Sharon Vornholt

Direct mail has long been a proven way to generate leads for your real estate investing business. Direct mail marketing is a form of legacy marketing which is just another way of saying it’s been around for a long time. It’s a proven strategy for lead generation. And I can tell you this, it still works today.
From a marketing perspective, one thing I love about direct mail marketing is that you can get very targeted with your mailings so that you are reaching the right people with the right message. When it comes to generating leads for off-market properties, it is hands down the only way to reach most off-market sellers.
Listen in as I go over some pretty impressive statistics to back this up.
Key Highlights:
[00:01 - 04:29] Opening Segment
• How direct mail is a great return over time and can be put on autopilot
• 86% of marketers are investing in direct mail marketing today
 90% are combining direct mail with digital marketing
• How you can increase the amount you spend on direct mail over time
[04:30 - 09:21] Online & Offline Strategies
• How you can achieve a 400% return on investment
Combining online and offline marketing strategies
• Statistics show 81% of deals come after the fifth mailing
90% of competition stops mailing before the third mailing
[09:22 - 14:04] Unlock the Power of Direct Mail Marketing
• 71% of people outsource their direct mail marketing while 29% do it in-house
• Why it is more cost-effective to outsource direct mail marketing
• How direct mail marketing influences buying and selling decisions
There is a 13 to 1 return on investment with direct mail
[14:05 - 20:34] Closing Segment
 
Resources Mentioned in This Show
• Check out Open Letter Marketing
•Invelo CRM (Free or paid): Use my special link to get 10% off your direct mail:  JUST CLICK HERE...
**Put together a simple marketing plan in an hour
If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here. 
 
Did You Miss this Podcast?
How to Scale Your Real Estate Investing Business Using Invelo with Justin Silverio
 
Key Quotes:
“Your ability to generate leads will be the number one predictor of the success or failure of your business long term.” - Sharon Vornholt
“Direct mail is one of the best investing strategies of all and is hands down the only way to reach most off-market sellers.” - Sharon Vornholt
WANT TO LEARN MORE?
Connect with me through my website, Instagram, and LinkedIn
Or you can send me an email at sharon@sharonvornholt.com 
Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.
Learn more about this podcast on iTunes, or Stitcher.
If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!