15 episodes

Weekly inspiration on creative business from the research team at think-tank PSFK in New York City - includes the bonus : Retail Innovation Week.

A PSFK Weekly Piers Fawkes

    • Business
    • 5.0 • 8 Ratings

Weekly inspiration on creative business from the research team at think-tank PSFK in New York City - includes the bonus : Retail Innovation Week.

    A PSFK Guide to Marketing, Engaging & Selling to Gen Z with experts at NRG eSports, SXM, Shutterfly

    A PSFK Guide to Marketing, Engaging & Selling to Gen Z with experts at NRG eSports, SXM, Shutterfly

    The role of the brand, the need for retailers in a world where the consumer is the creator.   DESCRIPTION  Gen Z, the first truly digitally native generation, are used to moving seamlessly between the online and offline worlds, freely expressing themselves across platforms and in real-life interactions. Generation Z has come of age during an unprecedented period of technological evolution, demographic shifts, and changing cultural norms.   In this webinar, PSFK iQ researchers look at how this generation is a central driving force for so much of the change. A unique freedom allows them to view the world through a unique lens, making creativity and open-mindedness second nature and rendering old constructs and binary norms irrelevant. Gen Z will also challenge the very notion of a brand and the need for retailers.  In a earlier study about this generation, we focused on how brands and retailers needed to adapt to engage and serve this audience. However, the new experiences being built now not only cater to Gen Z, but they are being built by Gen Z in their own vision.  This livestream is designed for all brand and retail change makers to help them understand and connect with a generation that is able to adapt to new tech and is simultaneously creator and consumer. We will learn about their values that can be highlighted with buzz words like authenticity, transparency, empowerment, customization and personalization.

    Our free to listen podcast will spotlight on key topics:  

    - DAOs as digital coops with distributed responsibilities and egalitarian ambitions 

    – NFTs that offer new forms of community ownership 

    – Blockchain tech which is predicated on a publicly available general ledger offers new levels of transparency 

    – AI tools that allow for personalization at scale 

    – New ways of working that embrace more flexible, and ‘human’ approaches to work have broken out of the strictures of the 9-to-5


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    • 1 hr 2 min
    PSFK presents - A Metaverse Primer

    PSFK presents - A Metaverse Primer

    The idea of the metaverse has captured the attention of brands, retailers, media companies, marketing agencies, and technology platforms. Pioneering business leaders, Investors, and entrepreneurs see new opportunities to stake their claim in an as yet-to-be-defined space that promises to revolutionize the internet and what it means to be online and completely change the way people work, play, and shop.  

    During this 1 hour recording of a webinar, PSFK iQ researchers will help frame how our audience understands and thinks about the metaverse by unpacking consumer sentiment to identify key insights and looking at the experimentation taking place to highlight emerging trends in retail and marketing, as well as the tools and services underpinning the virtual economy. They’ll also talk to experts to get their POV on the meaningful opportunities and innovations in the metaverse space.  

    This session will includes:  

    - Presentation of key insights from new PSFK Research 

    - Expert discussion with Liz Bacelar of Estée Lauder Companies and Alan Smithson of MetaVRse  

    *Liz Bacelar of Estée Lauder Companies*  

    Our expert brand-side speaker on the webinar is Liz Bacelar. Liz is the Global Executive Director of Innovation for Estée Lauder Companies, powering NFT, Metaverse and emerging tech opportunities for their 30+ brands in the US, China, Europe and LatAm. Prior to her career in beauty, Liz was credited with powering the evolution of “fashion and tech”, connecting technologists and executives through her consultancy and global industry events.  

    *Alan Smithson of MetaVRse*  

    Also joining the conversation will be Alan Smithson from MetaVRse, a universal, web-based 3D creation platform that enables anyone to leverage the power of spatial computing. With MetaVRse’s proprietary, code-optional web platform, retailers and companies can easily create and share interactive 3D experiences instantly. By harnessing the power of billions of devices from a one-click publish, MetaVRse is helping build an open, universal and democratized Metaverse.  https://metavrse.com/ 

    For more information about this event: 

    https://retailinnovationweek.com/event/psfk-metaverse-webinar/ 

    For more information about the associated research driving this event:  

    https://www.psfk.com/report/brand-strategies-for-the-metaverse 

    https://www.psfk.com/report/retail-strategies-for-the-metaverse 

    https://www.psfk.com/membership


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    • 1 hr 5 min
    Retail Innovation Week #24: blitz-scaling the front door, aspirational solutions, and resale rising.

    Retail Innovation Week #24: blitz-scaling the front door, aspirational solutions, and resale rising.

    Hello and Welcome to the Retail Innovation Week podcast, the essential weekly inspiration for every changemaker working in retail and along the customer experience journey. 

    This week we're sharing ideas around 3 key themes : blitz-scaling the front door, aspirational solutions, and resale rising.

    In the first section of the podcast we look at how Delivery Wars Enter Next Generation of Tech-Fueled Fulfillment.

    While freight shipping rates and cargo delays abroad are driving inflation and causing supply chain friction, the same-day and ultra-fast delivery wars closer to home are heating up. Venture-backed and tech-fueled platforms and offerings are turning to blitzscaling, developing and deploying new technologies and services rapidly and at scale in the hope that their network-effects business will become the dominant player, and with the market secured, pivot to profitability. 

    In the next section of the podcast we look at how brands and retailers are Connecting With Customers And Their Aspirations.

    A deepening suite of tools, platforms, and programmatic solutions from businesses both big and small are allowing modern consumers to overcome the barriers behind positive behavioral change. These solutions use built-in incentives and personalized positive reinforcement to increase individual motivation and accountability, as well as offer community support, skill-sharing, and collective feedback.

    In  the final section of the podcast we look how Resale Rises As Fast Fashion Falls.

    This past year will be known as the year when consumers demolished the fourth wall between secondhand apparel and new inventory. It’s projected that used apparel sales will reach a $77 billion high in the next five years, driven less by true “thrifting” and more by higher price points and online resellers partnering with luxury brands, adding to the cache of both. 


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    • 7 min
    PSFK Weekly #18: video games killed the TV star, collectible crazed, giving consumers a helping brand

    PSFK Weekly #18: video games killed the TV star, collectible crazed, giving consumers a helping brand

    Welcome to PSFK's weekly newsletter. I'm Guy Brighton and this week we're sharing ideas around 3 different themes on the business of innovation including branded NFT collectibles, video gamers as the next great captive audience, and how retailers and brands are connecting with consumers by making their lives better and easier. 



    For the first section of this show: Are Branded NFTs This Generation's Baseball Cards? 

    
Feeding a similar frenzy, and built out on a nearly identical foundation of tiered scarcity, retailers and brands are deploying NFTs in a way not so different than they once did with baseball cards and other manufactured collectibles, many of which were also a big hit in the ‘20’s - the 1920’s. Even if NFTs turn out to be just a fad, there’s not a lot of reputation damage to brands and retailers in trying something weird or new - as long as they build in a feedback loop so they can be receptive to what their audience really wants. 

The first example we have concern how Gap dropped collectible NFTs on an eco-friendly blockchain.

    For the next section of the podcast we look at how brands and retailers are Connecting With Customers & Their Aspirations
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    A deepening suite of tools, platforms, and programmatic solutions from businesses both big and small are allowing modern consumers to overcome the barriers behind positive behavioral change. These solutions use built-in incentives and personalized positive reinforcement to increase individual motivation and accountability, as well as offer community support, skill-sharing, and collective feedback.


    For the final section of the podcast we look at how Video Games Are The Hottest Media Market For Engaging Consumers.

    Gaming is now the largest and fastest-growing form of entertainment, with around 3 billion active gamers. This semi-captive audience skews young and is increasingly online and digitally savvy, making them an attractive target for brands and retailers. A recent wave of mergers and acquisitions between both platforms and publishers is bringing with it greater scale for certain players, as well as the ability for the industry to capture more concentrated spend. 


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    • 8 min
    Strategies for Diversity & Inclusivity in Retail with Alissa Allen, Bonin Bough, Felita Harris and Ron Thurston

    Strategies for Diversity & Inclusivity in Retail with Alissa Allen, Bonin Bough, Felita Harris and Ron Thurston

    Welcome to this special podcast on Diversity in Retail that we recorded for a MLK day Retail Innovation Week 2022 session. Topics in this expert will include talent cultivation, marketing representation and public accountability; as well as representative marketplaces, community engagement and how technology can help develop empathy.

    Experts in this session today include Ron Thurston who is a retailer leadership executive and board member. He is Amazon best-selling author of RETAIL PRIDE The Guide to Celebrating Your Accidental Career.

    Also on the panel is Alissa Allen - an expert in Diversity Equity & Inclusion and SVP of Strategy & Innovation at The Integer Group, the commerce arm of TBWA-Worldwide. 

    Also joining us is Felita Harris, the Chief Strategy & Revenue Officer at Harlem's Fashion Row, the premier agency creating a bridge between fashion brands and designers of color.

    And finally, Bonin Bough is one of the foremost-awarded marketing executives in the world and Chief Growth Officer of social platform Triller, as well as the Founder of investment firm Bonin Ventures. 

    Moderating the session is Scott Lachut, a partner at PSFK.



     



      


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    • 44 min
    Retail Innovation Week #23 - the hybrid reality of quick commerce, retail's new windfall from footfall and retails new sustainability trend

    Retail Innovation Week #23 - the hybrid reality of quick commerce, retail's new windfall from footfall and retails new sustainability trend

    Welcome to the RIW newsletter, the essential weekly inspiration for every changemaker working in retail and along the customer experience journey. This week we're sharing ideas around 3 key themes that should inspire new ways you plan out your customers journey in 2022 and beyond. 

    In the first section we look at how Quick Retail is delivering some serious Urban Planning Whiplash
.15 minute-or-less delivery is remaking the city faster than anyone predicted. Whether it's discussions about real estate zoning or adding e-bike lanes to the city streets, one thing's for sure: the pandemic has created a perfect moment to drive a radical evolution of our commercial and personal experiences. 



    For the next section of this podcast we look at how stores are Monetizing Shoppers With Retail-as-Media Initiatives.

    With captive audiences (in some stores) spending considerable time browsing and lining up at check out, retailers are realizing there are multiple ways to turn their footfall into a windfall, and are deploying a host of new owned initiatives and offerings.

    And for the final section of this podcast, we look at how Retailers are seeking a Product-led Sustainability Halo.

    Retailers are benefitting not only from their own sustainability efforts but those of the merchandise partners they stock the products of. By investing in sustainable business practices across every element of the product journey, brands and retailers are finding that their positive impact can both drive efficiencies and secure long-term value and customer loyalty - turning positive social and environmental impact into measurable brand value.


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    • 9 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

kbehnam ,

Informative podcast on future trends

PSFK talks to experts in industries about future trends. Unique tech news that’s not from the big conglomerates. Adds a different perspective that’s not diluted.

xgetsthesquare ,

Love the site coming to life as a pod

Topics and interview subjects are interesting. Thanks psfk for taking it to the pod!

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