26 min

A Public Relations Podcast: Smoke Signal Episode 33: Communicating the COVID-19 vax rollout: one year on Smoke Signal, A Public Relations Podcast

    • Marketing

It has been the communication story that has dominated the past 12 months – getting Australians vaccinated.Last month, we marked one year since the COVID-19 vaccination roll out started in Australia. While our vaccination rates are now among the highest in the world, a successful roll out was not always so certain.One person who has been deeply engaged with this communication challenge is Darren Behar who is Managing Partner at one of Australia’s largest independent consultancies – SenateSHJ....

It has been the communication story that has dominated the past 12 months – getting Australians vaccinated.Last month, we marked one year since the COVID-19 vaccination roll out started in Australia. While our vaccination rates are now among the highest in the world, a successful roll out was not always so certain.One person who has been deeply engaged with this communication challenge is Darren Behar who is Managing Partner at one of Australia’s largest independent consultancies – SenateSHJ....

26 min