64 episodes

Top international business leaders, entrepreneurs, innovators and authors discuss what they are doing - and what they see coming - for manufacturing, supply chain management, new technologies, retail and e-commerce as we navigate our way into a new era.

A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era Jane Singer

    • Business
    • 5.0 • 4 Ratings

Top international business leaders, entrepreneurs, innovators and authors discuss what they are doing - and what they see coming - for manufacturing, supply chain management, new technologies, retail and e-commerce as we navigate our way into a new era.

    How to Find the Right Digital Marketing Strategy

    How to Find the Right Digital Marketing Strategy

    Most companies are using some form of digital marketing. However a growing number are struggling to achieve the results they hoped for.

    What used to be a handful of digital options has now mushroomed into a vast array of choices and complex media plays.

    Those early days of banner adverts, sponsored content and posts on a few social media platforms have morphed into a situation where companies are struggling to keep up with a massively time consuming frenzy of online activities - often without having a clear idea of what’s working or how they should be benchmarking success.

    To gain some clarity on digital marketing, I reached out to Madeline Farquharson, marketing lead at Inqling, a digital media consultancy that helps small companies tell their story and connect with their audience.

    Her team are masters at designing those moments of engagement that customers have with companies online.

    In this episode, Madeline is going to share some huge insights:

    - Why Marketers Need a ‘Provisional Persona’ for Their Products.

    - The Power of Community in Driving Leads.

    - How We can Benchmark the Success of Our Digital Marketing.

    - Why It Pays to Use Paid Promotion.

    - The Critical Difference Between ‘Rented’ and ‘Owned’ Audiences.


    USEFUL LINKS:

    Learn more about SPINEXPO:  https://www.spinexpo.com

    Learn more about Inqling:  https://inqling.studio

    Connect with Madeline Farquharson:  https://www.linkedin.com/in/madeline-farquharson/

    A Seat at The Table website:  https://seat.fm

    Contact us at  A Seat at The Table:  https://seat.fm/contact-us/

    • 50 min
    How to Combine Data + Marketing to 10X Your Business

    How to Combine Data + Marketing to 10X Your Business

    It seems that everyone is talking about data.

    At first it was big data.  Then it was data privacy … data mining … data management … cloud data.  And more recently, how big tech is handling our data.

    Whether you’re a massive corporation or a solopreneur, today everyone has the ability to collect customer data - and is seeing lots of advantages in doing so.

    The challenge is what do we do with the growing mass of data that we are able to collect? How do we turn it into something that is actionable - useful - in improving or growing our business?

    To get some top level advice as to how we can leverage our data to grow our business, I sat down with the very talented Joanne Persico, President and Co-founder of OneCount, an SaaS platform that helps companies integrate multiple, diverse data streams - and then analyse it for practical, actionable customer insights that can generate more leads and 10X customer experience.

    In this episode, Joanne will talk about:

    - 6 Pillars for Rethinking How You Manage Data

    - How B2B Companies Can Use Customer Data Like Big Tech Does (in other words, Steal a Page from the B2C Playbook)

    - How Better Data Management Can Support Your Company in Building Greater Trust with Your Customers


    USEFUL LINKS:

    Learn more about SPINEXPO:  www.spinexpo.com

    Connect with Joanne Persico, President of OneCount:  http://www.one-count.com/

    Learn more about OneCount:  https://www.linkedin.com/in/joannepersico/

    A Seat at The Table website:  seat.fm

    Contact us at A Seat at The Table:  seat.fm/contact-us

    • 41 min
    How The New D2C Brands are Changing the Market

    How The New D2C Brands are Changing the Market

    Brands are facing massive market changes.  Supply chain disruptions have pulled the rug out from under fast fashion.  Eco-conscious consumers want more sustainable apparel.  And new direct to consumer brands are rapidly gaining market share.

    When the dust settles there will be winners and losers, but one thing is certain - new brands are bringing new demands to suppliers.

    Gone are the days when most brands wanted the same thing - and typically that was lower prices.

    We know that the new brands have a different sourcing model.  But exactly is it?

    To get a better understanding of what direct to consumer brands want - or need - from their suppliers I reached out to Kevin Lynk, founder and CEO of Creare, an agency that provides design,  product development and production, and that leverages strong mill partnerships to deliver high quality raw materials.

    Kevin has two decades of experience working with both traditional and new digital native brands.

    In this episode he’ll talk about:

    -  Who’s  likely to prosper in the ‘New Normal’.

    - The growing shift away from cheaper and towards better.

    -  The overlooked emergence of a new ‘middle market’.

    -   Today’s biggest “asks” from buyers.

    -  What keeps him up at night.


    USEFUL LINKS

    Learn more about SPINEXPO:  https://www.spinexpo.com

    Learn more about Creare:  https://crearegroup.com

    A Seat at The Table website:  https://seat.fm

    Contact us at A Seat at The Table:  https://seat.fm/contact-us/

    • 42 min
    What You Need to Consider to Successfully Digitize Your Business

    What You Need to Consider to Successfully Digitize Your Business

    Everyone is talking about the importance of digital transformation, yet many companies are stuck as to how exactly to best implement it for their business.

    Regardless of what business you’re in, shifting away from legacy systems is never easy and not knowing best practices or even how to evaluate which system is best for you can make the process even more daunting.

    To get insights into what companies need to consider when making the leap into digitising their operations, I sat down with Sunny Han, founder and CEO of Fulcrum, a cloud-based platform that helps manufacturers quickly sift and sort through hundreds of data points at lighting speed in order to make better decisions - and make them faster.

    In the episode Sunny will share:

    - The importance of re-evaluating your company’s data architecture before ditigitizing your operations.

    - The overlooked benefits of being able to make faster decisions.

    - The role that API’s are playing in boosting the capabilities of software systems.

    - Why by digitising you’re not simply implementing software, but are trying to evolve your operations.

    USEFUL LINKS:

    Learn more about SPINEXPO:  www.spinexpo.com

    Learn more about Fulcrum:  https://fulcrumpro.com/

    Connect with Sunny Han:  https://www.linkedin.com/in/yusunnyhan/

    A Seat at The Table podcast website:  https://seat.fm

    Contact us at A Seat at The Table:  https://seat.fm/contact-us/

    • 31 min
    How Successful Startups Growth Hack Their Business

    How Successful Startups Growth Hack Their Business

    Starting a business is easy.  Scaling it is where things get a bit more challenging. 

    70% of start ups fail within two to five years of launching.  Not encouraging numbers. 

    In today’s competitive market, even establish businesses are facing new and unanticipated market challenges.

    Still, we are firmly in the Age of the Entrepreneur, with solopreneurs launching new micro businesses, creators developing new products and services, and mega corporations being told to “be more entrepreneurial” in their thinking.

    In this new and often chaotic environment, what are current best practices?  What do those who succeed have in common?  What should we at least be considering as we navigate a market where it seems that none of the old rules still apply?

    To get a better idea of what successful startups do right, I reached out to a man who’s mentored 100’s of startups and whose career has been deep in the fast growing MarTech (marketing technology) sector.

     Dan McGaw, is CEO of McGaw.io, an analytics and marketing technology consultancy and SaaS platform, UTM.io. 

    Dan previously was Head of Marketing at Kissmetrics and  worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing data. 

    He was also selected to be a United States Ambassador of Entrepreneurship by the United States Department of State.

    In this episode of A Seat at The Table, Dan talks about: 
    Why ‘traction’ can be more important initially than sales or profits.The critical, but often overlooked, role that corporate culture plays in building a successful business.Why data is important - but so is human instinct - in making the right decisions.What the ideal MarTech stack looks like today.
    USEFUL LINKS

    Learn more about SPINEXPO:  https://www.spinexpo.com

    Connect with Dan McGaw: https://www.linkedin.com/in/danielmcgaw/

    Dan's websites:  mcgaw.io  and utm.io

    Get Dan's FREE ebook:  text +1-415-915-9011

    A Seat at The Table website:  https://seat.fm

    Contact us at A Seat at The Table:  https://seat.fm/contact-us/

    • 35 min
    Getting Good Returns is One Thing. Knowing How to Keep Them is Another.

    Getting Good Returns is One Thing. Knowing How to Keep Them is Another.

    There are probably almost as many trading systems and investment philosophies as there are active traders.  

    Each strategy promising to help people beat the market.  

    But what if success was less a matter of a system or a strategy and more a matter of a certain mindset?

    Roger Khoury has over two decades of experience the field of market forecasting.

    In 2010, he developed an innovative probability-based form of price forecasting, called Market Vulnerability Analysis™, to overcome an inherent flaw he discovered in all trading systems and strategies, which he felt was the root cause of large drawdowns and inconsistent results.

    His approach focuses on limiting downside market risks, without limiting upside profit potential, while maintaining a consistent win rate.

    Roger is passionate about helping traders and investors understand how they can achieve sustainable and consistent earnings.

    In 2019, Roger launched the Market Forecasting Academy to accomplish his vision for educating and mentoring active market participants on acquiring the skill of accurate and objective financial market forecasting.

    In this episode he shares insights into:


    Why  focusing on opportunities to make money is the reason people have bad or inconsistent market experiences and what to do instead. Why it's critical to focus on the process, not the results.The "inherent flaw" in all market strategies that leads to large losses and inconsistency.
    USEFUL LINKS:

    Learn more about SPINEXPO:  www.spinexpo.com

    Connect with Roger Khoury:   https://www.linkedin.com/in/rogerkhouryusa/

    Market Forecasting Academy website:  https://marketforecastingacademy.com

    A Seat at The Table website:  https://seat.fm

    Contact us at A Seat at The Table podcast:  https://seat.fm/contact-us/

    • 40 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Brispopotomous ,

Such a great podcast

Absolutely love the host, guests, and episodes. Keep up the great work.

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