On this first episode of 2021, we welcome Barbara Connors, VP of Commercial Insights, to discuss the warm summer months ahead, and the consumer trends that CPGs can expect as we head into the second year of COVID-19 and the impact the vaccine roll out may have on consumers. Barbara walks us through the research the Commercial Insights team has completed to shed some light on what is shaping up to be a Summer of Celebrations.
To read more about our Summer of Celebrations, visit 8451.com/summer2021.
As VP of Commercial Insights for 84.51°, Barbara is responsible for building relationships with more than 1400 clients across CPG, media & shopper marketing agencies, food associations, food marketers, product licensors and more to leverage 84.51°’s best-in-class insights solutions to drive sustainable growth for their business. She holds a Master of Marketing Research and a Bachelor of Business Administration in Marketing from the University of Georgia.