798 episodes

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc. featuring CuratedKravet.com. You can find them at http://curatedkravet.com.

A Well-Designed Business® | Interior Design Business Podcast LuAnn Nigara

    • Business
    • 4.9 • 654 Ratings

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc. featuring CuratedKravet.com. You can find them at http://curatedkravet.com.

    Brook Perdigon: Turning a Creative Passion Into a Thriving Business

    Brook Perdigon: Turning a Creative Passion Into a Thriving Business

    Today With Brook Perdigon:
    Welcome to A Well-Designed Business. Today I am joined by Brook Perdigon, artist, designer, and owner of  Brook Perdigon Textiles (BPT). Brook emailed me describing her transition from creative artist, to creative business owner.  She explains there is an artist identity and a business owner identity. And how do we navigate that? Well Brook and I discuss all of her aha moments along her seven years in a creative business, along with the different approaches she took to those stubborn recurring challenges. Enjoy!

    Pick It Apart
    [3:20] Brook starts off with how she learned the hard way the difference between the two business identities; artist and business owner. 
    [22:53] Brook gives multiple ways you can reach a customer when one way doesn’t work.
    [40:10] Brook talks about Design Social Popups and how they’ve been beneficial in her business. 

    LuAnn Nigara and Brook Perdigon's Ah-Ha Moments
    “The creative mind always finds a way.” - Brook Perdigon
    “Having a goal with a timeline makes it real.” - LuAnn Nigara
    “My responsibility is to not only design a product, but also a functioning business that's profitable and can pay my employees.” - Brook Perdigon
    “As my business grows each year, my challenges evolve.” - Brook Perdigon

    More About Brook Perdigon:
    Artist and designer Brook Perdigon founded her company in 2015. Informed by history, culture, creativity and craft, Brook Perdigon Textiles (BPT) has quickly grown from a small business to a global brand with showrooms across the United States as well as in the U.K., Canada, and Australia. In addition to textile collections, BPT offers wallpaper, custom fine art, and thoughtful industry collaborations. BPT has been featured in The World of Interiors, LUXE Magazine, House & Garden, C Magazine, Country Living, The New York Times, Modern Luxury and other leading design publications. Collections thread art, history and culture through the lens of modern making. Antique textiles inform Brook’s drawings and sketches, resulting in a process and practice that embraces imperfection and celebrates the human hand. Many fabrics are hand-screened on Belgian linen, and each product embodies an individual, idiosyncratic voice. A graduate of Washington University in St. Louis, Brook began her career as an independent artist creating custom textile collections for interior designers in Los Angeles, New York, and Paris. She went on to work as a senior designer for Tai Ping Carpets, designing textiles for high-profile clients and prestigious projects worldwide. She founded BPT, in part, to cultivate and support artists, women and fellow small business owners in her community. Many of her fabrics are printed in Los Angeles, and she regularly collaborates with local artists—a partnership with TARP, for example, led to the creation of a painted pool and dance performance inspired by her Ituri design. Brook currently lives in Los Angeles with her husband, Michael, their children, Mallory and Tanner.

    Connect with Brook Perdigon
    Website
    Instagram
    Facebook

    What’s new with LuAnn Nigara

    Power Talk Friday Tour at High Point

    Exciting Windows! Build a Better Business Registration

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mention

    • 1 hr 2 min
    Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense.

    Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense.

    Today With Andrea Liebross:
    Welcome to A Well-Designed Business. Today, Andrea Liebross, certified business and life coach, podcaster and owner of Andrea Liebross Coaching, LLC. is here to talk about self worth. She provides some great tips, strategies, and facts that will help us ditch our doubt in our skills and what we charge, and come out with one hundred percent assurance in how we conduct our business. Even I took a page out of Andrea’s book from the great tips she was offering. This is definitely worth the listen if you ever feel stuck or if your business feels stagnant due to not recognizing your own worth. 

    Pick It Apart
    [4:30] Andrea shares how she approaches the subject of worthiness with her clients.
    [15:30] Andrea starts to explain what to do next when you aren’t believing in yourself and your self worth. 
    [31:49] Andrea shares how to find emotional and financially mature clients.
    [51:50] Andrea tells us about her podcast Time to Level Up and how you can reach her.

    LuAnn Nigara and Andrea Liebross' Ah-Ha Moments
    “The more dissonance you have with your worth, the more drama you have about your worth or pricing.” - Andrea Liebross
    “You need to think that you are undercharging them and over delivering.” - Andrea Liebross
    “You have a talent and a gift that we need, but if you don’t create a sustainable business that provides you with the lifestyle you deserve then how can you stay in business so people can enjoy your gifts?” - LuAnn Nigara

    More About Andrea Liebross:
    After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea Liebross and her husband packed up the 1980s red Cadillac, left the northeast, and eventually made their way to the midwest city known for the Indianapolis 500. Over the last few decades, Andrea has started 3 successful businesses, all while raising two kids, now ages 20 and 17, and several giant puppies. As a certified business and life coach, Andrea's known for helping high-achieving women make the shift from overwhelm to freedom in both their personal and professional life. Her goal is to guide these bold, ambitious women to create their own custom secret sauce for success by combining just two ingredients - the right mindset and solid systems. Andrea believes every problem is solvable and every dream is possible IF you make it all simple, doable and FUN (even the systems).

    Connect with Andrea Liebross
    Website 
    Instagram 
    Facebook

    What’s new with LuAnn Nigara

    Power Talk Friday Tour at High Point

    Exciting Windows! Build a Better Business Registration

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:
    #577- Power Talk Friday: Amber De La Garza, LuAnn is in the “Productivity” Hot Seat. 
    Time to Level Up Episode 30- What Are You Worth? How to Put a Price on it.

    A Big Thank You to Today's Sponsor:
    Today's episode is sponsored by LuAnn University.
    This is not just education. Not just the support of your colleagues. And not just a great experience. Each department and class is crafted to provide targeted, proven instruction in key areas for profit and growth—all specific to the interior design and window treatment industries
    We are opening again this fall 2022 so do yourself a favor and look in

    • 1 hr 6 min
    Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year

    Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year

    Today With Allison Handler:
    Welcome to A Well-Design Business. Today I am joined by Allison Handler, owner of Allison Handler Design. Through listening to AWDB, taking courses at LuAnn University, facing hard challenges and creating important relationships, Allison earned $1 million in gross sales, in her first year of business.
    Allison reached out to me and I was impressed with her work ethic and story. She wanted to share with you everything she learned in that first year, including what she learned about systems and processes, forming relationships, and the hard lessons along the way. Enjoy!

    Pick It Apart
    [13:18] Allison starts to share her story.
    [27:19] Allison provides tips on how she navigates the conversation regarding budget.
    [37:05] Allison shares struggles and aha moments along the way.
    [39:20] What Allison would suggest for someone who doesn't feel like they have a good trade support team.

    LuAnn Nigara and Allison Handler's Ah-Ha Moments
    “I can’t be successful, if I don’t know the budget and it’s not realistic.” - Allison Handler
    “There’s so much power to the relationships that we build, but the motor to that power is having the courage to put yourself out there.” - LuAnn Nigara

    More About Allison Handler:
    It all begins and ends with relationships. Allison Handler Design prides itself on building and maintaining incredible relationships with both clients and vendors, working hard every day to make sure that a client’s wants and needs are satisfied by keeping a close-knit but wide-reaching team of vendor partners on hand to seamlessly execute the vision. As lead designer and visionary, Allison oversees all projects, ensuring the AHD aesthetic is incorporated while keeping the client’s personal preferences foremost. We strongly believe in making the most out of every clients’ budget, and source from the best mid-to-high end suppliers including well-known brands and exclusive smaller artisans, to ensure long lasting and high quality products that will last and feel unique to each space. 
    On a personal note, Allison was born and raised right here in Bergen County, NJ. After moving to Florida at age 15 with her family, she returned to the northeast after college to pursue a career in the fashion industry. Twenty years later, after getting married and having a family of her own, she knew it was time for a change. Allison Handler Design was born, almost by accident, after several friends and family members asked for help with their own home projects. Building off her fashion roots, Allison discovered she had a major passion and natural talent for interiors and decided to pursue it as a new career path. Allison Handler Design is now a thriving business thanks to the support of current and past clients, and we look forward to continuing to grow and carve out our place in this little corner of the world.

    Connect with Allison Handler
    Website 
    Instagram 
    Facebook 

    What’s new with LuAnn Nigara

    Power Talk Friday Tour at High Point

    Exciting Windows! Build a Better Business Registration

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:
    #779- Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing?
    #786- Meredith Huck: From Corpor

    • 1 hr
    Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data

    Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data

    Today With Katie McFarlan:

    Welcome to a Well-Designed Business. What does it take to be successful? We talk about it week in and week out on the show. There are so many details, so many facets to business success. But there are a handful of business practices that every successful designer puts into place—the things that set them apart from those who struggle. Today, Katie McFarlan of Dakota Design Co joins me to share the six business practices she believes are key to a well-designed business.
    Pick It Apart
    [11:54] Katie breaks down why setting a project minimum is important and the different ways to do it.  [22:57] LuAnn and Katie discuss the value of clear service offerings and processes. [32:57] Katie shares why investing in yourself is vital. [47:42] LuAnn and Katie talk about professional photography and why it matters even if you don’t have projects yet.  [51:28] Katie highlights how setting boundaries helps with business success. LuAnn Nigara and Katie McFarlan's Ah-Ha Moments
    “The more clarity you can put around things the less opportunity there is for designers to complain about “scope creep.” If you didn’t define what it is that you do, how is the client supposed to know that it’s out of the parameters?” -LuAnn
     
    “When you do the same thing over and over again, it’s good at getting you to be more efficient and working out the kinks. Your clients will enjoy working with you more when they know what to expect.” -Katie

    More About Katie McFarlan:

    As a former wedding and event planner with 16 years of experience in operations and project management, Katie enjoys using both her creative and analytical sides to find solutions that work for her clients. With her intimate knowledge of how both industries work, she knows what it takes to get behind-the-scenes operations running smoothly so businesses can grow in a sustainable and professional way. Today her business, Dakota Design Company, helps interior designers and wedding planners who are buried in business operations get back to doing the creative work they love. Through consulting and done-for-you implementation, she and her all-female team streamline their clients’ services and pricing, create strategic client experiences, and refine and implement processes their teams and customers will appreciate.

    Connect with Katie McFarlan
    Website
    Instagram  
    Blog
    Client Experience Download for listeners

    What’s new with LuAnn Nigara

    Power Talk Friday Tour at High Point

    Exciting Windows! Build a Better Business Registration

    luannuniversity.com

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    To Get on LuAnn’s Email List, text the word designbiz to 444999!

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    #678 Power Talk Friday: Katie McFarlan: The Client Experience Starts with Processes
    A Big Thank You to Today's Sponsor:

    Mydoma Studio, your complete designer toolkit. Mydoma makes it easy to streamline your processes, track projects, communicate with clients, and get organized. It’s created by designers for designers, specifically to address what you need as a business owner. I’ve said countless times that systems and processes are how you reach the next level of profitability. Mydoma Studio makes it easy to do that. You can get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness

    • 1 hr 28 min
    Renee Biery: Do Clients Know You Can Handle Project Management?

    Renee Biery: Do Clients Know You Can Handle Project Management?

    Today With Renee Biery:

    Welcome to A Well-Designed Business. Today I am chatting with Renee Biery, owner of  deVignier Design, Inc. and Only Girl On the Jobsite podcast. Renee works in restoration as well as new construction and she wanted to share with my listeners how renovation management is a stable income for interior designers throughout the year, as procurement and decorating ebbs and flows per job. A lot of takeaways here. Enjoy!
    Pick It Apart
    [3:50] Renee describes the scope of renovation management in her business.
    [14:26] Renee shares how she changed the initial conversations with her clients, so that they would consider her for renovation management as well.
    [22:53] Renee shares another way we can position ourselves to clients as their one stop shop.
    [32:40] Renee gives us tips as designers on how we can confidently show up at a typically male dominated job site.
    LuAnn Nigara and Renee Biery's Ah-Ha Moments
    “Many designers are doing renovation management, but don’t necessarily lead with it in their marketing.” - Renee Biery
     
    “There’s a lot of different people with different skill sets that are needed to complete the project, but they don’t have overlapping skills. A designer can add to that and elevate any project.” - Renee Biery
     
    “View yourself as an equal on the team. You are not above and you are not below.” - Renee Biery 
     
    “In order to be taken seriously, you have to show up seriously.” - LuAnn Nigara

    More About Renee Biery:
    Renée deVignier Biery, ASID, is an interior designer based in Wilmington, Delaware. She is a graduate of the New York School of Interior Design, one of the country’s oldest conservatory interior design programs, earning a degree with distinction in 1994 as an Associate in Applied Science in Interior Design. Biery is formally trained in practical interior architecture with advanced technical and rendering proficiency. Her credentials include NCIDQ board licensing as a professional member of the ASID, the design industry’s highest certification. 
     
    For Biery, design is a lifelong calling. It is a throughline of home life, from the traditional American houses of the Delaware Valley, to her training and professional experience in the design world of New York, and back again to her roots in Wilmington. Across this map of influences, design has given Renée the way to celebrate a sense of place that is both local and original. 
     
    Renée deVignier Biery was born and raised in Wilmington, Delaware, home to the Winterthur Museum among many important and historic residences and gardens. Good design was always in her surroundings, “a common language of big rambling homes filled with proper antiques,” she explains. She drew her inspiration early from a number of grandly formal old houses belonging to members of her own family in Virginia and especially from her two grandmothers—one, a southern, Virginia lady with an eye for cutting-edge New York and European fashion, and the other, a social worker who had a talent for understanding people deeply. Those qualities combine in Biery’s approach to design. She puts people and their practical needs first. She aims to create work that will be lasting and meaningful. She views tradition with an edge but also with a natural, truly southern civility.
     
    During and following her schooling, Biery worked in the design field in New York. She began in 1993 as an associate in the legendary Lexington Avenue boutique of designer Charlotte Moss. She spent several years as a senior designer in the firm of Barbara Hauben Ross, a well-known New York designer who specializes in refined, luxury Art Deco interiors. During this tenure Biery honed her skill not only in historical and architectural renovation, but also, specifically, in the edited simplicity of early modern color, shape, and structure. The experience has given her a quietly pared-down viewpoint to balance more embellished, traditional e

    • 1 hr 4 min
    Window Treatment Friday: How To Breakdown Pricing for Your Customers

    Window Treatment Friday: How To Breakdown Pricing for Your Customers

    Today with Vita Vygovska

    Welcome to A Well-Designed Business! Today is Window Treatment Friday, and we are debuting part 4 of our Pricing Window Treatment Series. Vita is back with some great tools that she has learned to use when pricing a window treatment to a consumer.
    Today, we are talking about how to breakdown your pricing for a client. How much detail do you include? How do you explain labor, fabric, hardware, and installation costs? We talk about it all! Tune in to learn how to have this tough conversation like a pro.
    More About Vita Vygovska Vita is the CEO and founder of Vitalia Inc., a nationally recognized authority on quality window treatments and soft furnishings, located in the Metro Philadelphia area of Pennsylvania. Vitalia Inc. is your workroom and your partner for custom window treatments. Their mission is to provide value to their clients and improve their lives.
    Vita would love to talk to you. Share your feedback, questions, problems, and challenges with her, and also your wins. You can email her at vita@vitaliainc.com
    Connect with Vita Vygovska: Website
    Instagram
    Facebook
    Pinterest
    YouTube
    LinkedIn
    What’s new with LuAnn Nigara The Power Talk Friday Tour at High Point
    LuAnn Nigara and Friends Meet and Greet at High Point 
    luannuniversity.com
    Inside Voice, Outside Voice Monthly Virtual Events
    http://www.luannnigara.com/cob
    Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
    To Get on LuAnn’s Email List, text the word designbiz to 444999!
    Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
    Book 2: A Well-Designed Business – The Power Talk Friday Experts
    Connect with LuAnn Nigara LuAnn’s Website
    LuAnn’s Blog
    Power Talk Friday
    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
    A BIG Thank You to Today’s Sponsor: Kravet. Have you heard? The majority of Kravet Inc. product is in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in stock collections like Barbara Barry’s Midsummer to CuratedKravet’s exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at http://www.kravet.com.

    • 1 hr 4 min

Customer Reviews

4.9 out of 5
654 Ratings

654 Ratings

Rosieque ,

Very Interesting!

Love to listen to this business podcast.
Keep up the great work!

mindfuljeans ,

Truly the best resource for design professionals

I could not be more obsessed with this podcast for many reasons. First, LuAnn is a sharp, savvy business professional in the design industry and is incredibly charismatic. Her WWLD shows and her shows with guests are a total delight to listen to and are jam-packed with relatable stories, implementable ideas and true wisdom. Additionally, in one of the most chaotic and isolating of professions, designers have LuAnn as a mentor and guiding light. She has shows covering basically all topics of the design business, and you could really build an amazing business just on her content and taking action alone. I highly recommend every designer or creative professional listens to her show regularly, as it’s a priceless business resource that happens to be entirely free. Thank you LuAnn!

AFLiebross ,

Fun to listen to and super informative

LuAnn is a wealth of knowledge and fun to listen to. If you want a dose of reality and inspiration. Listen in!

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