Above the Cloud is a podcast from Localogy (formerly The LSA) that is focused on the business of creating technologies that help local companies run their businesses more effectively.
Episode 36: "The Answers Evolution," with Duane Forrester
This episode features Yext VP of Industry Insights Duane Forrester discussing the evolution of search ranking factors. We discuss how the search engines have evolved well past keywords to discerning user intent, and why this demands that business structure their data in order to remain relevant in a new search environment.
Episode 35: "The Evolving Yellow Sales Channel" with Elise Balsillie
Transformation has been a key challenge for legacy media organizations, and this challenge is arguably most acute in the sales organization. Elise Balsillie leads sales at Australia’s Yellow (aka Sensis) and discusses how sales has evolved in her organization with podcast host Charles Laughlin.
Episode 34: - "Hearables, 5G and Des Moines" with the Localogy Analyst Team
The LSA analyst team tore into a stack of hot button issues in part two of our most recent around the horn sessions. We cover the potential market opportunity for 'hearables", the real impact 5G will have on local, and why we should all think about moving to Des Moines.
Episode 33: "Share of Ear, Unicorns, & More" with the LSA Analyst Team
LSA's analyst team gathered for one of their periodical roundtable bull sessions last week. Among the topics they kick around include the future of privacy, why boards are the real villains in the demise of companies like WeWork, and why it makes sense for SMB software companies to treat small businesses like consumers.
Episode 32: "The State of Retail," with Synup's Brett House
The LSA talks to Synup SVP, Growth, Brett House about the company's "State of Retail 2019" report and generally how brands need to readjust their marketing to the new realities of the consumer path to purchase.
Episode 31: "A drop in the Bucket," with Duda's Itai Sadan
Duda CEO Itai Sadan talks about his company's ambitions after raising $25 million to fuel its innovation and growth.
Customer ReviewsSee All
Great local media Podcast
This is a great Podcast series on all things impacting and important in the local advertising space (including media, technology and services).
This is always an insightful listen, good guests, good questions and tight production. Add it to your rotation if you're interested in matters of local/small business marketing and tech adoption.
This podcast is a great way to learn about the SMB trends that will reshape the SMB landscape. They’ve had some great speakers on this and hopefully they’ll get many more smart SMB and tech experts.