45 episodes

Marketing is fun and these 2 guys who have experienced all sides of it in the trenches bring that in each and every podcast. One comes with a data background, while the other focuses more on the creative. Together, they both love Top Gun way too much...

Expect insight and laughter as they take you through marketing industry news and best practices in the most unique way possible. Hosted by AVP of Marketing Jeff Baker, whose research has been featured on Moz, and VP of Content Francis Ma, who has more than 10 years of experience working with creatives and clients.

Above the Fold, A Content Marketing Podcast Brafton

    • Business
    • 4.9 • 37 Ratings

Marketing is fun and these 2 guys who have experienced all sides of it in the trenches bring that in each and every podcast. One comes with a data background, while the other focuses more on the creative. Together, they both love Top Gun way too much...

Expect insight and laughter as they take you through marketing industry news and best practices in the most unique way possible. Hosted by AVP of Marketing Jeff Baker, whose research has been featured on Moz, and VP of Content Francis Ma, who has more than 10 years of experience working with creatives and clients.

    How to write content for SEO with Clearscope co-founder Bernard Huang

    How to write content for SEO with Clearscope co-founder Bernard Huang

    Clearscope is a tool that helps content marketers and SEO experts create content that will rank in Google Search. Co-founder Bernarnd Huang explains the shifting landscape of Google search and how marketers can use tools to stay ahead of the curve.

    • 52 min
    Getting your a** in gear with your side hustle with Will Stevens

    Getting your a** in gear with your side hustle with Will Stevens

    Will Stevens of Seer Interactive talks about how he kicked himself into gear to start writing his first book. He also shares predictions on the long-term business ramifications of the coronavirus lockdown.

    • 50 min
    The Secret of how we get guests on this show (we get help. lots of it)

    The Secret of how we get guests on this show (we get help. lots of it)

    How do the boys get such interesting guests? They get help, and one of those people is Jessica Rhodes and her company Interview Connections. Taped in the pro-COVID19 days, this episode looks at the business of getting guests on podcasts and why there's no uniform way to record them. Also y'all should thank her because without Rhodes this podcast would be a parade of Jeff and Francis' drunken marketing friends all whining about the same thing. 

    • 37 min
    We will get through this...with our hatred of LinkedIn sales messages

    We will get through this...with our hatred of LinkedIn sales messages

    The boys express the realities of the current crisis, only to find their footing again when they realize the one thing that will get them out of their funk - their hatred of LinkedIn sales messages. Better yet, they have thrown out a challenge to the collective LinkedIn community.

    • 56 min
    Likes from the land down under

    Likes from the land down under

    What did it feel like for New Zealand to be one of the first countries to deal with Instagram's new policy of hiding likes? Francis found a digital marketing veteran named Greg Roughan to speak for the entire country on this episode of Above the Fold. Full Transparency: We recorded this back in August of this year and Jeff just found it under a stack of spam emails. Loyal listeners may remember that we talked about Greg back in season 1, episode 3 when Francis messed up his last name. He still can't get it right.

    • 50 min
    This is what's wrong with your Tinder profile, with Meredith Golden

    This is what's wrong with your Tinder profile, with Meredith Golden

    Meredith Golden is the rarest type of person. That thing Golden does?

    People who can’t figure out why their online dating profiles repel romance come to her for help. And she provides it for a fee.

    As you might expect, this episode of Above the Fold quickly revealed itself to be one of the most intriguing yet. Here’s what’s inside:


    Lots of good advice about online dating

    A few examples of what not to do on Tinder.

    The eerie realization that online dating is digital marketing in disguise.

    • 54 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

DiegoBejarano ,

Funny and super educational

Love these guys and their dedication to pull out nuggets of SEO wisdom from the experts in the industry. Great mix of humour and high educational value

lordofcontent ,

LordofContent

The most impressive two minds I've ever had the honor of listening to

KingofContent ,

KingofContent

It’d be cool if they kept the podcast to thirty minutes. That would make it the perfect length for me to enjoy while I consume my lunch.

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