55 episodes

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations that make marketing fun and creative.

Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of wine, or whiskey with us and have a couple laughs.

Above the Fold - Marketing and Laughs Brafton

    • Business
    • 4.9 • 37 Ratings

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations that make marketing fun and creative.

Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of wine, or whiskey with us and have a couple laughs.

    Going meetless in 2021 w/ Josh Little

    Going meetless in 2021 w/ Josh Little

    Josh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch on this week's episode of Above the Fold, which is dedicated to everyone out there who's sick and tired of pointless meetings.

    • 47 min
    At the intersection of health care & marketing w/ Colin Jeffries

    At the intersection of health care & marketing w/ Colin Jeffries

    How do you market addiction-recovery services? It's an intimate endeavor—as all health care marketing is—and it's one that Colin Jeffries, Director of Marketing & Communications at BrightView, knows a lot about. Listen as he and Francis explore the nuances of health care marketing and the power of empathy in brand messaging. 

    • 48 min
    Vanlife: Lawyer turned digital nomad ft. Lisa Jacobs

    Vanlife: Lawyer turned digital nomad ft. Lisa Jacobs

    Lisa Jacobs has lived. This lawyer turned van lifer/digital-nomad coach/blogger/influencer is really good at being uncomfortable (and growing from that discomfort). If you're at an inflection point in your life or are considering trying something new, Lisa’s is the voice you need to hear right now. And if not, this is still a really fun use of 37 minutes. 

    • 37 min
    Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand

    Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand

    Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered why labels look the way they look and say the things they say (or don't), you're in for a treat. 

    • 41 min
    Do you know the mushroom man? (ft. Jeff Chilton)

    Do you know the mushroom man? (ft. Jeff Chilton)

    What's your favorite mushroom? Jeff Chilton, CEO of Nammex, can tell you facts about it that would floor you. In our strangest episode yet, we explore the medicinal, spiritual, mythical, cultural and societal significance of mushrooms. You will never look at a mushroom the same way again. Learn more about Jeff's company here: https://www.nammex.com

    • 1 hr 8 min
    The drinking episode w/crypto, airships, and rappelling

    The drinking episode w/crypto, airships, and rappelling

    Featuring Kevin Leeds, developer from Arizona, the gang sips whiskey and talks crypto and Gamestop explosions, reviving airships for the purpose of partying, and rappelling down cliffs in Mexico on your butt. Don't miss this episode of Below the Fold. 

    • 47 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

DiegoBejarano ,

Funny and super educational

Love these guys and their dedication to pull out nuggets of SEO wisdom from the experts in the industry. Great mix of humour and high educational value

lordofcontent ,

LordofContent

The most impressive two minds I've ever had the honor of listening to

KingofContent ,

KingofContent

It’d be cool if they kept the podcast to thirty minutes. That would make it the perfect length for me to enjoy while I consume my lunch.

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