61 episodes

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations that make marketing fun and creative.

Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of wine, or whiskey with us and have a couple laughs.

Above the Fold - Marketing and Laughs Brafton

    • Business
    • 4.9 • 38 Ratings

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations that make marketing fun and creative.

Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of wine, or whiskey with us and have a couple laughs.

    Bootstrapping with bathing suits, ft. Yvonne Ivanescu

    Bootstrapping with bathing suits, ft. Yvonne Ivanescu

    Yvonne Ivanescu made her share of mistakes while launching an ethical swimwear brand, but they didn't slow her down. This honest entrepreneur, isn't afraid to talk about the struggles — or the triumphs — of creating a brand from scratch. Even Jeff & Francis, who don't hold anything back, were inspired by her authenticity. If you're a struggling entrepreneur, Yvonne's is the voice you need to hear right now.  

    • 49 min
    Meet Jarod Spiewak, marketing's Doogie Howser

    Meet Jarod Spiewak, marketing's Doogie Howser

    Jarod Spiewak has been in the marketing game since age 14, but he's been hustling since the 5th grade (which wasn't that long ago for him). Wunderkind jabs aside, he has unique perspectives on marketing and entrepreneurship, particularly where client selection is concerned. He also has a respectable appreciation for '90s films, so as you might imagine, he won Jeff and Francis over pretty fast.

    • 50 min
    Shane 'Big Boy' Barker coming in hot

    Shane 'Big Boy' Barker coming in hot

    Shane Barker is back! And he's brought the usual jokes, insights and anecdotes with him. Hear about his exploits since we last spoke in 2018. They involve saving small businesses, trying ayahuasca and being Shane Barker, digital marketer extraordinaire (not necessarily in that order). 

    • 51 min
    The one where we actually discuss SEO w/ Greg Digneo

    The one where we actually discuss SEO w/ Greg Digneo

    Not only do we discuss SEO at length, but also considerations for running an SEO company. Greg Digneo of Content Guppy is one hell of a guest—a great storyteller, a seasoned SEO and a plainspoken poet of sorts. This is one of the good ones, folks. You'll learn stuff, you'll laugh and you'll walk away feeling a little more OK with things than when the episode started.

    • 48 min
    Jeff & Francis invite you into their minds

    Jeff & Francis invite you into their minds

    It’s vintage Above the Fold: Just Jeff, Francis and much ado about nothing pertaining to marketing. You'll learn a bit about VR, a bit about the perils of publishing SEO-tool comparisons and a lot about Francis and Jeff. This is a fun one. 

    • 1 hr 6 min
    How to be a gooder brand, ft. Diana Fryc

    How to be a gooder brand, ft. Diana Fryc

    Do-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. Fortunately, she knows all the steps. The co-founder of Voodoo Retail, and host of The "Gooder" Podcast, walks us through food equity, conscious capitalism, women in leadership roles, sustainability and more on what is possibly the most important episode of Above the Fold to date. 

    • 56 min

Customer Reviews

4.9 out of 5
38 Ratings

38 Ratings

malfoxley ,

Great show!

Jeff and Francis, hosts of the Above the Fold podcast, highlight all aspects of marketing, SEO and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

DiegoBejarano ,

Funny and super educational

Love these guys and their dedication to pull out nuggets of SEO wisdom from the experts in the industry. Great mix of humour and high educational value

lordofcontent ,

LordofContent

The most impressive two minds I've ever had the honor of listening to

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