36 min
Accelerating P2P Growth With Data-Driven Strategies With NAMI’s Mary Sorensen & Morgan Sills The P2P Soapbox
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- Non-Profit
At its core, peer-to-peer fundraising is built on relationship-building and community - it’s all about the people. And at the same time, the most successful fundraising campaigns are equally driven by the numbers.
With hundreds of events, thousands of participants and an extensive supporter base, even minor adjustments can have an exponential impact, meaning it is critical to understand your key performance indicators and build intentional strategies to both maintain and grow each one.
In the episode, P2PPF’s Marcie Maxwell is joined by Mary Sorensen & Morgan Sills of NAMI (National Alliance on Mental Illness). Mary & Morgan will delve into how their team is drilling down into their data from the national program level to individual markets and even to individual teams and fundraisers to find their greatest areas of opportunity for NAMIWalks.
In this episode, we’ll also explore:
- How small changes can lead to exponential growth
- Using data to gain strategy buy-in
- How to customize communications based on data
Mentioned Links
NAMI
NAMIWalks
On Social: Facebook, Instagram, LinkedIn &Twitter/X
Stay Connected on LinkedIn
Connect with Mary
Connect with Morgan
Connect with Marcie
Connect with the Peer-to-Peer Professional Forum
At its core, peer-to-peer fundraising is built on relationship-building and community - it’s all about the people. And at the same time, the most successful fundraising campaigns are equally driven by the numbers.
With hundreds of events, thousands of participants and an extensive supporter base, even minor adjustments can have an exponential impact, meaning it is critical to understand your key performance indicators and build intentional strategies to both maintain and grow each one.
In the episode, P2PPF’s Marcie Maxwell is joined by Mary Sorensen & Morgan Sills of NAMI (National Alliance on Mental Illness). Mary & Morgan will delve into how their team is drilling down into their data from the national program level to individual markets and even to individual teams and fundraisers to find their greatest areas of opportunity for NAMIWalks.
In this episode, we’ll also explore:
- How small changes can lead to exponential growth
- Using data to gain strategy buy-in
- How to customize communications based on data
Mentioned Links
NAMI
NAMIWalks
On Social: Facebook, Instagram, LinkedIn &Twitter/X
Stay Connected on LinkedIn
Connect with Mary
Connect with Morgan
Connect with Marcie
Connect with the Peer-to-Peer Professional Forum
36 min