20 episodes

Accelerating Value is a marketing show for marketing, communications, sales, and operations leaders who want to see their business value clearly and succeed, no matter what storms are shaking the marketplace.

In each episode, we go beyond the normal marketing podcasts to pick the brains of leaders and experts, gaining valuable insights into how they find the way forward and navigate their way to success. Accelerating Value delivers the critical stuff you need to know, straight from the people who have walked it out.

The show topics include strategy and value creation, data and analytics, and the current events that give context into your most pressing questions, spanning a wide range of industries.

It’s time to see marketing and sales in the context of the business and the marketplace, not just a series of campaigns and a collection of channels. Every episode of Accelerating Value is packed with real-world, hard-core business acumen you can use now to increase your business impact, value and ROI.

Accelerating Value Proof Analytics

    • Business
    • 5.0 • 8 Ratings

Accelerating Value is a marketing show for marketing, communications, sales, and operations leaders who want to see their business value clearly and succeed, no matter what storms are shaking the marketplace.

In each episode, we go beyond the normal marketing podcasts to pick the brains of leaders and experts, gaining valuable insights into how they find the way forward and navigate their way to success. Accelerating Value delivers the critical stuff you need to know, straight from the people who have walked it out.

The show topics include strategy and value creation, data and analytics, and the current events that give context into your most pressing questions, spanning a wide range of industries.

It’s time to see marketing and sales in the context of the business and the marketplace, not just a series of campaigns and a collection of channels. Every episode of Accelerating Value is packed with real-world, hard-core business acumen you can use now to increase your business impact, value and ROI.

    Data-Driven Creativity Is Not Just Possible, It’s Vital

    Data-Driven Creativity Is Not Just Possible, It’s Vital

    Marketing requires a ton of creativity, but that doesn’t mean it should be devoid of the analytical.

    In fact, analytics are key to the success of any marketing strategy.

    Which is why the best marketers are those who know how to marry the qualitative with the quantitative. 

    One such marketer is today’s guest, John Busby , Chief Marketing Officer & Managing Director at Centerfield . After years spent analyzing data, the skills he learned are helping him succeed daily as a marketer.

    In this episode, we discuss:
    -Why KPIs should be central to everything you do
    -How to get organizational buy-in using analytics
    -The importance of aligning incentives

    Keep connected with Accelerating Value on Apple Podcasts or Spotify.

    Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

    • 43 min
    Customer Experience: How B2B Can Catch Up to B2C

    Customer Experience: How B2B Can Catch Up to B2C

    Customer experience is the key to retention, but you can only deliver it when everyone is working together. 

    So, if you’re a new CEO at a company and you realize CX is missing from the culture— what do you do?

    The best solution is probably to ask my latest guest, Adam Dorrell, CEO of CustomerGauge. But, in case that’s not an option…I asked him for you and he was nice enough to share the secrets to delivering phenomenal customer experience.

    In this episode, we discuss:

    How B2B can deliver customer experience just as well as B2C
    How to create a culture of customer experience
    How to think about NPS and your tech stack for customer experience 



    Keep connected with Accelerating Value on Apple Podcasts or Spotify.  

    Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

    • 34 min
    Decoding the Red Hot World of Data & Analytics

    Decoding the Red Hot World of Data & Analytics

    The term decision support came about 70 years ago. Throughout the years, the discipline has gone through different iterations from machine learning to business intelligence, but at its essence, it’s still simply about using data and analytics to support people in making decisions.

    Want to know more?

    Join us as Donald Farmer, Principal at TreeHive Strategy, leads us through the complex world of data and analytics.

    We discuss:
    - The relationship between data and analytics
    - The analytics process
    - Working with AI
    - Why data analytics needs to match the rhythm of the business
    - How automation helps you do business in a new way

    Keep connected with Accelerating Value on Apple Podcasts or Spotify.  

    Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

    • 54 min
    Quit Aiming for Data Perfection & Monetize

    Quit Aiming for Data Perfection & Monetize

    If you want to drive value from data, you have to understand the definition of value. It’ll be different at every organization, and most of the time it has nothing to do with financial metrics.


    When you monetize data, you’re actually monetizing the manifestation of insights about your customers.


    In this episode, I interview Bill Schmarzo, Data Science and Data Monetization Strategic Advisor at Dean of Big Data, about the meaning of value, the value of data, and the role of data analytics in data monetization.


    In this episode we discuss:
    - Why merely having data puts you in the negative percent of monetization
    - How to avoid fixation on cleaning your data house
    - How to avoid the cult of precision
    - The ideal composition of a data science team
    - Where the real value of AI manifests (hint: not with execs)


    To hear more interviews like this one, subscribe to the Accelerating Value on Apple Podcasts, Spotify, or your preferred podcast platform.


    Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

    • 57 min
    Lindsay Hutter: Balancing Shifting Customer Values & Building Trust in Senior Living Communities

    Lindsay Hutter: Balancing Shifting Customer Values & Building Trust in Senior Living Communities

    Choosing a senior living community can be one of the biggest decisions of a person’s life. That community will usher them until their last days—providing care and a relational experience unmatched by other healthcare services such as a hospital stay.


    Lindsay Hutter, CMO of Goodwin House, joins the show to discuss her strategies for building a first-rate experience for customers, tailoring the experience w/ shifting customer values, & reinforcing the idea that senior care can never be just a transaction.


    What we talked about:
    - Background of Goodwin House
    - AARP and Other Associations’ Relationship w/ Goodwin House
    - Rating Systems within Senior Living Communities
    - Data Accumulation & Following Customer Journeys
    - The Velocity of Commitment Concept
    - Understanding the Changing Values of the Customer & Associated Risks
    - Long Term VS. Short Term Value Creation

    To hear more interviews like this one, subscribe to the Accelerating Value on Apple Podcasts, Spotify, or your preferred podcast platform.

    • 37 min
    Creating Value For a Living w/ Jim Weiss

    Creating Value For a Living w/ Jim Weiss

    Value is subjective and context-specific, but it can’t exist without people. Defining and striving for value hinges on people interacting with each other.


    Jim Weiss has spent almost 20 years as the Chairman, CEO & Founder of Real Chemistry, thriving on the view that value is people-centric, no matter which metrics we use to analyze it.


    What we talked about:
    - Value creation hinges on communication skills
    - The importance of listening and managing expectations
    - Are ESG scores worth using as value indicators?
    - Value through the lenses of learning and risk
    - Value from a marketing perspective: balancing fine print with building trust


    Check out these resources we mentioned during the podcast:
    - Jim’s LinkedIn profile
    - Real Chemistry’s website


    Keep connected with Accelerating Value on Apple Podcasts or Spotify.


    Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.

    • 40 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Rob | Dad the Best I Can ,

🔥 Eye opening Marketing conversations

Just listened to the episode with Scott Brinker — incredible! Real world marketing conversations with tips to increase ROI. Can’t wait to hear more... 🍿

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