13 episodes

A podcast by Fred Faulkner, a Partner at a top 50 consulting agency. Today marketing and technology is colliding at rapid pace. Here I discuss that intersection, the implications on businesses and consumers, and throw in a few other topics as well.

According to Fred the Podcast Frederick Faulkner IV

    • Business
    • 4.8 • 4 Ratings

A podcast by Fred Faulkner, a Partner at a top 50 consulting agency. Today marketing and technology is colliding at rapid pace. Here I discuss that intersection, the implications on businesses and consumers, and throw in a few other topics as well.

    What Happens When You Hit Pause. A conversation with David Armano

    What Happens When You Hit Pause. A conversation with David Armano

    A live chat and podcast with David Armano, Chief Pause Officer and interim CMO at Suzy, a voice of the customer and customer feedback and insights platform.   On this podcast we  have a fascinating discussion about David's departure from Edelman, what he's done on his "pause", what is happening with influencer marketing, bright shiny objects that attract all marketers, the cure for all marketers with empathy, understanding and awareness and much much more. 

    Watch the video of this episode on my YouTube Channel.  https://bit.ly/A2FDavidArmano

    Podcast available on all major platforms such as Apple, Spotify, Stitcher, iHeartRadio, Amazon Music and more.

    My website: According to Fred - https://www.accordingtofred.com
    Podcast: https://www.accordingtofred.com/podcast
    Twitter: https://twitter.com/accordingtofred
    Facebook: https://www.facebook.com/accordingtofred
    Music provided by Epidemic Sound.  Want great music for your next project, check out
    Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

    • 56 min
    Rethinking Virtual Meetings and Better Meeting Management, a Conversation with Matt Homann

    Rethinking Virtual Meetings and Better Meeting Management, a Conversation with Matt Homann

    We all know meetings can be either the best time spent in a day or the absolute worst.  Take that one step further with conferences and having any semblance of engagement.   I talk with longtime friend, Matt Homann, Founder and CEO of Filament, the better meetings company to talk about how meetings need to evolve, how conference organizers can create better value for vendors/sponsors, and why you should consider firing a client every year. 

    Matt's Company:
    FILAMENT
    Monday Morning Meeting Newsletter

    Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.


    Music provided by Epidemic Sound.  Want great music for your next project, check out
    Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

    • 55 min
    Growth & entrepreneurship, a conversation with Sonita Reese

    Growth & entrepreneurship, a conversation with Sonita Reese

    Sonita Reese is the Chief Encouragement Officer at First by Five, a consultancy helping entrepreneurs grow their business.  On this 'Live' episode we get into affects of COVID-19, work/life balance, and celebrating wins on teams to keep employee engagement up. 

    Links to the sites discussed in the episode.

    First by Five, LLC

    Greenlights by Matthew McConaughey
    First We Feast - Hot Ones (YouTube)

    Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.

    For the video version, you can rewatch this episode at:
    YouTube - According to Fred
    Facebook Page

    Music provided by Epidemic Sound.  Want great music for your next project, check out
    Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

    • 34 min
    Hot Take - Twitter Fleets

    Hot Take - Twitter Fleets

    Hot Take is a new series as part of According to Fred the Podcast.  A Hot Take is exactly what you think it is, my hot take on some recent news or events happening in marketing, technology, or business.  Not full reviews, but a quick assessment and opinion...according to, well me -- Fred. 

    To kick this series off, today Twitter Fleets, their version of "stories" launched.  Content that allows users to publish content as "part of the conversation" that Twitter offers, but disappears after 24 hours.  The idea is to publish a 'fleeting thought' without the permanency that Twitter is known for.   I share my thoughts as to why add this to their platform, why now, and why this could be interesting.  As they say, imitation is the greatest form of flattery.  Of course it is business, then it is usually about something else.  Revenue.

    Links shared in this episode.
    Twitter's Fleets announcement

    eMarketer US Social Media Usage (sub required)

    Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.

    For the video version, you can rewatch this episode at:
    YouTube - According to Fred
    Facebook Page

    Music provided by Epidemic Sound.  Want great music for your next project, check out
    Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

    • 10 min
    Navigating Digital Policies, a Discussion with Kristina Podnar

    Navigating Digital Policies, a Discussion with Kristina Podnar

    Kristina is a digital policy innovator. At her core, Kristina understands that for today’s businesses, the internet is full of both promise and peril. Promise because you have more ways to engage more customers than ever before. Danger not only due to content and social media gaffs that could alienate customers and damage your brand, but also due to a regulatory environment that is growing more complex every day, with potentially high penalties for breaking laws you may not even know exist. For over two decades, she has worked with some of the most high-profile companies to balance the risk and opportunity of conducting business in the digital age. Kristina is now focused on helping others master the methodology she has developed and hone their global digital policy chops through her experience. 
    Kristina is the Principal of Native Trust Consulting, LLC. Her book, The Power of Digital Policy was published in March 2019. She has lived in the E.U. and U.S., and has experience navigating English, Croatian, Russian, German, Italian, and Japanese.


    Visit Kristian at https://www.kpodnar.com/

    Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.

    For the video version, you can rewatch this episode at:
    YouTube - According to Fred
    Facebook Page

    Music provided by Epidemic Sound.  Want great music for your next project, check out
    Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

    • 45 min
    The MarTech 5000, eCommerce and Evolving Tech Landscape, a Discussion with Ryan Lunka

    The MarTech 5000, eCommerce and Evolving Tech Landscape, a Discussion with Ryan Lunka

    Another guest on the podcast.  Ryan Lunka is the COO at nChannel, a SaaS software that empowers retailers, wholesalers, and technologists with integration tools to sync data and automate processes among eCommerce, ERP, POS and 3PL systems. 
    Outside of nChannel, Ryan is also involved in a few non-profits such as Guitars not Guns and Can’t Stop Columbus.  Ryan and I used to be colleagues at a startup before it was acquired back in 2014 and it was great to catch up with him and hear his point of view on eCommerce, DTC, the MarTech 5000 landscape infographic and the work he's doing at both of the non-profits.  Oh, and he is in a band too. You should check them out on Spotify.  They are called Local Tourists. 

    Links to the sites discussed in the episode. 

    nChannel
    MarTech 5000 Landscape Infographic

    Non-Profits Ryan is involved in: 
    Guitars Not Guns - Ohio ChapterCan't Stop ColumbusRyan's Band - Local Tourists
    Listen to them on SpotifyWant to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.

    Music provided by Epidemic Sound.  Want great music for your next project, check out
    Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

    • 38 min

Customer Reviews

4.8 out of 5
4 Ratings

4 Ratings

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