Across the Pond: Mastering proposal writing to increase win-rates

In the episode Steve (Harpeth Marketing) and Paul (Client Advocates) give ideas and inspiration for how market research and insight leaders can improve and finesse their proposals, so that they increase their win-rates.

Paul and Steve talk about how to most effectively structure a proposal, what can be done with the way you communicate with clients to make them more likely to commission you, what pricing strategies can be used, and how to follow up and close the deals.