This week on How to Win: Mark Schopmeyer, co-founder and co-CEO at CaptivateIQ, a commission management platform built to help teams power their incentive programs. Founded in 2017, CaptivateIQ has since expanded to 250 employees. They have just closed their Series C Funding with $100M, now sitting at a total of $165 million total throughout all rounds, raised at a valuation of $1.25B. In this episode, Mark explains why they sped into launching a version of the product that has since seen two more versions aimed at increased scalability, how they have aligned as a company through a deep understanding of the job to be done, and what early hiring bets have played off for them in the long run. I share my thoughts on why it's okay to launch with a version of your product that isn't quite ready yet, why you should consider hiring people who are smarter and better than you in their areas of expertise, and why innovation is an important strategic element for any company looking to stick around for the long run.