Activation-Based Strategies for the Digital Marketer Pipeline Visionaries

In a competitive digital world where attention spans are short and businesses are looking to build relationships with their customers, high-touch strategies have been shown to increase loyalty and lifetime value. In this episode, we talk with the CTO & VP of Product Marketing at Pegasystems—an organization that has built relationships with the world’s most leading brands—so that you can learn tips from the experts and apply it to your strategy too. Plus, you’ll hear insights into digital marketing strategies that activate vs. generate excess content, and much more.