The ActiveGrowth Podcast is different: discover our in-depth content series that tackle important problems every entrepreneur faces. Instead of the typical "expert of the week" interviews, we listen to your feedback and create episodes full of practical advice. This podcast gives you the tools and mindset to create and grow your own product or service based business and become a highly effective entrepreneur.
New Business Opportunities that Arise from Times of Change
Things are changing, mostly for the worse. But what can we do, as entrepreneurs, to keep the economy going and to step in with services, products and solutions where new needs arise? Times of change are always difficult, but they're also always times of great opportunity. In this episode, we discuss what such opportunities are and where entrepreneurs can step up and do their part.
Blog post: https://activegrowth.com/crisis-opportunities/
How to Recession-Proof Your Income
Links & resources: https://activegrowth.com/recession-proof-strategies/
Why do some businesses fold immediately when there's economic trouble, while others sail through seemingly unharmed? What strategies can entrepreneurs employ in these times of uncertainty, to not only make it through but even gain an advantage? In this episode, Shane Melaugh and Oliver Cowlishaw explore these topics.
Now is the Time to Invest in Yourself
Counterintuitively, a crisis like the one we find ourselves in is the perfect time to invest in yourself and double down on your good habits.
In this episode we take a deep dive into what entrepreneurs can do right now, to take care of their "basics", become more focused and more capable, and ultimately not only survive but thrive in difficult times.
Links and resources: https://activegrowth.com/personal-strength/
Build a Business During the Recession - COVID Crisis, Part 2
Article and resources: https://activegrowth.com/covid-intervention/
00:33 - My experience building a business during a recession.
02:40 - Prepare to get uncomfortable. And make it count.
06:19 - Use strategic pessimisim & raise your standards when evaluating new business ideas.
09:49 - The opportunities lie in counter-intuitive action.
12:59 - Now is the time to do "local good".
16:42 - My filter bubble has been doing great. Yours?
COVID Crisis Intervention for Entrepreneurs
Article with resources and links: https://activegrowth.com/covid-intervention/
00:48 - Who this is made for.
04:15 - Calculate your "runway score".
08:41 - If you have a high runway score: play the long game.
13:06 - If you have a low runway score: what tradeoffs to make.
17:19 - Identify & take action on leverage points in your business.
21:04 - 80/20 your offers for a time of crisis.
22:33 - How to online-ify an offline business.
Ethical Marketing aka Will Pop Up Users Burn In Hell?
What is ethical in marketing? Are you scamming your customers if you use a pre-recorded webinar? Is it mean to use pop-ups all over your website? What's the deal with selling products that aren't even ready yet? What does it mean to be ethical? Find the answers in this episode!
Show notes: https://activegrowth.com/ethical
Customer ReviewsSee All
Cheers on your podcast!! Looking forward to your next episodes!
Super Valuable Content
This show has been a great resource for me since I started my online store and it has kept me going strong with all the great content that has enabled me to grow and scale the business sustainably so far. You are awesome!
Shane is the real deal
Modern brand & biz building here. Some of these strategies will take real work and focus, some are quick-win gold nuggets...
But no-BS and zero fads. GREAT content!
I’ve used Shane’s toolset Thrive Themes for 3 years and am constantly impressed by their blog quality (plus the tools themselves)...
And I recently ran into Shane in the sauna a few times, googled him to see what other cool stuff he’s up to, and discovered ActiveGrowth...
Exactly what I would have expected from Shane: straight-to-the point online marketing.