43 min
Actual Outdoors Founder John Holdmeier Drops Advice about Photography, Brand Management and more [EP 371] Outdoor Biz Podcast
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- Careers
On this episode of the Outdoor Biz Podcast, I sit down with Actual Outdoors Founder, Pro Photographer, and Podcaster John Holdmeier. John is a lifelong outdoor enthusiast and a fantastic photographer. He loves getting outside, more often than not on a river and you can hear him on the Nature Untold Podcast.
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The Outdoor Biz Podcast
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I'd love to hear your feedback about the show!
You can contact me here: email: rick@theoutdoorbizpodcast.com
or leave me a message on Speakpipe!
Brought to you by:
Wolfgang Man and Beast
Show Notes So let's start off with how you fell in love with the outdoors. How'd that come about?
Yeah. So, it was really early on for me. I, consider myself super lucky in that my family was into the outdoors. And so my dad and my mom, to enough of an extent that she would come do stuff with us but it wasn't her first choice always. Older sister, and then I have a younger brother as well, but all of us were getting outside since my first memory. That looked like the normal travel vacation, hiking kind of stuff, early on, but also a lot of float trips going down to Southern Missouri.
What inspired you to commit to an outdoor lifestyle, or did you learn that through becoming a river guide?
It was definitely those experiences as a kid. My dad was into fly fishing pretty early on, and so I was fly fishing when I was really little as well. And that was the thing. I was so lucky to have all that, all the gear, and all the access to be able to do that. But yeah, it was those early experiences and really what made me feel like there was nothing else in life where I like couldn't wait to go do it.
You weren't burning to be an engineer or an architect?
Not even in the slightest at all. And it was different back then because this is probably nine late nineties that we're talking about here. I was lucky because my older sister worked at a gear shop and, she got to go to OR. I think it was in Salt Lake when she was going and she would always come back with these stories of what Outdoor Retailer was like and all the free gear that she would bring back and stuff. And that kind of gave me a little bit of a sense of oh, there, okay, so there's a bigger industry here.
So did you work in the same shop?
I did a little bit. So I was still closer to St. Louis and our local shop there is The Alpine Shop. That's where I started out.
The crazy thing about my hometown in our area here in the greater St. Louis area in Missouri is that we have a pretty rich history of Outdoor industry companies being located here, and even manufacturing. Back in the day, Kelty and American Rec were based here.
So did you just walk in and apply for a job? Were you must have known somebody.
Yeah. it's a small town, right? I knew several people that had worked out there. And I actually just saw that they posted a position for a product development role. I think Facebook was around at the time and I think they posted it on Facebook. And so I reached out and said, Hey, I'd love to talk about this. Cuz at that point, I had 10-plus years of retail knowledge. And that's really the best kind of knowledge you can get from a product standpoint is figuring out how to learn about all that gear.
It sounds like you enjoyed your time with HKD Global. Tell our listeners about your role there and about that.
I'd say, I've had several of these experiences, in my development through my career journey where they've just been massively transformative. Starting that job at Alps was a really transformative thing to see how all the production and all that happened.
And then HKD, my role there, they do OEM manufacturing. So we made, I think at one point, if not still, I'm not sure, it was something like 70 of the camping tents that you can buy in stores came out of our factories. My role there was a product manager and also a brand manager as
On this episode of the Outdoor Biz Podcast, I sit down with Actual Outdoors Founder, Pro Photographer, and Podcaster John Holdmeier. John is a lifelong outdoor enthusiast and a fantastic photographer. He loves getting outside, more often than not on a river and you can hear him on the Nature Untold Podcast.
Facebook Twitter Instagram
The Outdoor Biz Podcast
Love the show? Subscribe, rate, review, and share!
Sign up for my Newsletter HERE.
I'd love to hear your feedback about the show!
You can contact me here: email: rick@theoutdoorbizpodcast.com
or leave me a message on Speakpipe!
Brought to you by:
Wolfgang Man and Beast
Show Notes So let's start off with how you fell in love with the outdoors. How'd that come about?
Yeah. So, it was really early on for me. I, consider myself super lucky in that my family was into the outdoors. And so my dad and my mom, to enough of an extent that she would come do stuff with us but it wasn't her first choice always. Older sister, and then I have a younger brother as well, but all of us were getting outside since my first memory. That looked like the normal travel vacation, hiking kind of stuff, early on, but also a lot of float trips going down to Southern Missouri.
What inspired you to commit to an outdoor lifestyle, or did you learn that through becoming a river guide?
It was definitely those experiences as a kid. My dad was into fly fishing pretty early on, and so I was fly fishing when I was really little as well. And that was the thing. I was so lucky to have all that, all the gear, and all the access to be able to do that. But yeah, it was those early experiences and really what made me feel like there was nothing else in life where I like couldn't wait to go do it.
You weren't burning to be an engineer or an architect?
Not even in the slightest at all. And it was different back then because this is probably nine late nineties that we're talking about here. I was lucky because my older sister worked at a gear shop and, she got to go to OR. I think it was in Salt Lake when she was going and she would always come back with these stories of what Outdoor Retailer was like and all the free gear that she would bring back and stuff. And that kind of gave me a little bit of a sense of oh, there, okay, so there's a bigger industry here.
So did you work in the same shop?
I did a little bit. So I was still closer to St. Louis and our local shop there is The Alpine Shop. That's where I started out.
The crazy thing about my hometown in our area here in the greater St. Louis area in Missouri is that we have a pretty rich history of Outdoor industry companies being located here, and even manufacturing. Back in the day, Kelty and American Rec were based here.
So did you just walk in and apply for a job? Were you must have known somebody.
Yeah. it's a small town, right? I knew several people that had worked out there. And I actually just saw that they posted a position for a product development role. I think Facebook was around at the time and I think they posted it on Facebook. And so I reached out and said, Hey, I'd love to talk about this. Cuz at that point, I had 10-plus years of retail knowledge. And that's really the best kind of knowledge you can get from a product standpoint is figuring out how to learn about all that gear.
It sounds like you enjoyed your time with HKD Global. Tell our listeners about your role there and about that.
I'd say, I've had several of these experiences, in my development through my career journey where they've just been massively transformative. Starting that job at Alps was a really transformative thing to see how all the production and all that happened.
And then HKD, my role there, they do OEM manufacturing. So we made, I think at one point, if not still, I'm not sure, it was something like 70 of the camping tents that you can buy in stores came out of our factories. My role there was a product manager and also a brand manager as
43 min