Today’s episode is about HOW TO GET AWESOME AD CREATIVE IDEAS. Ad creatives are one of the most important things in advertising. It often has the biggest impact on performance. This episode will show you FAST and ACTIONABLE ways to get TONS of awesome ad creative ideas.
K: Look at the Instagram Hashtag of the niche.
This one takes 5 seconds and gives you priceless information.
If my niche is vegan food, look at the IG hashtag “Vegan Recipes”. Immediately you’ll see the top posts, which tells you what content people respond to for this niche.
Look for similarities in the top posts, especially compared to the Recent posts. In this example of Vegan Recipes, immediately I can see that high-resolution closeups of food work well.
E: The Ads Library is amazing to see.
Go to any brand’s Facebook Page, under Transparency click See More, then GO TO AD LIBRARY. This shows you all the ads they are running.
We find following the same few brands closely for months helps you get an idea of trends.
So if you see them testing a bunch of styles in October, and a few months later it’s December and they’re only using ONE of those styles, that tells you this ONE remaining style was the winner of their test, and it likely performed best.
We suggest you follow a small handful of brands with great ads. We like Jeni’s Splendid Ice Creams, Snow Teeth Whitening, ShaperMint, Pet Plate, and Zipify for non-physical products. We have no affiliation with these brands.
K: See the Ads Library of FAST GROWING brands in your niche.
We choose the fastest growing brands because they’re more likely to have strong direct-response advertising than the big corporate brands.
For example, instead of Nike, look at Allbirds. Instead of H&M, look at Everlane.
ALSO, look at FAST GROWING BRANDS who are not in your niche, but have the SAME TARGET AUDIENCE. For example, if you’re a PREMIUM HOME DECOR brand, and your audience is female ages 25-34, look at a brand like Everlane. See their tone, styles, because this is probably the type of content that attracts your target audience.
E: Look at the ads and content of DIRECT COMPETITORS.
Even if you are a small brand, look for who your direct competitors are. There are many ways to find this, but a quick way is to go on SimilarWeb.com, where you can look up your website and see what other sites are commonly visited by your website visitors.
See what marketing angles, language, tone they use. See what content on their feeds does well, and what does poorly.
If you can get an idea of testing trends over time in their Ads Library, you can find insights to save THOUSANDS of dollars on creative testing.
K: The last tip we have is REVIEW SCRAPING. This one is HUGE.
E: If you want examples, screenshots, or have any questions, contact email@example.com, and put PODCAST in the subject line. Thanks for listening!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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