58 episodes

Adam and Simon are your expert guides through the world of marketing and small business. Our aim is to give you practical, b******t-free, calm advice so you don’t feel anxious about what you’re not doing and get excited about what you could be doing.

Adam and Simon B******t Busters Simon Batchelar

    • Business

Adam and Simon are your expert guides through the world of marketing and small business. Our aim is to give you practical, b******t-free, calm advice so you don’t feel anxious about what you’re not doing and get excited about what you could be doing.

    How to grow a profitable business

    How to grow a profitable business

    Despite the doom and gloom about a recession and inflation on the rise, this is a great time to be doing marketing. Putting time and effort in now will help you grow a more profitable business.   

    In this episode, Adam + Simon discuss how you can out-manoeuvre big brands and get ahead of other businesses that are scaling back when they should be scaling up their marketing.   

    This doesn't have to mean spending more, in fact, it's quite the opposite there is a lot you can do without spending a fortune.

    • 15 min
    Google Analytics is closing - so whats next?

    Google Analytics is closing - so whats next?

    Google Analytics is closing - which might be a surprise for some. With so many businesses relying on the data and insight that it provides, many will be left asking why, and what next? 

    In this episode, Adam + Simon discuss why Google is closing down analytics and what you can switch to instead.   

    In this episode, we talk about the following alternatives to Google Analytics: 

    https://usefathom.com 

    https://plausible.io 

    https://matomo.org 

    https://www.monsterinsights.com 

    Google official announcement of Google Analytics closing: 

    https://support.google.com/analytics/answer/11583528

    • 15 min
    No more cookies - the end of the tracking economy

    No more cookies - the end of the tracking economy

    Tracking cookies are everyone's least favourite type of cookie.

    So they're being phased out. If you run Paid Ads (Facebook or Google) this is going to change the way your Ads work and the amount you pay.

    This change also means the end of the tracking economy as we know it. So what does that mean for businesses that rely on these Ads and especially retargeting Ads? In this episode, Adam + Simon discuss the benefits and opportunities for small businesses.

    • 13 min
    What does sustainability mean for my business?

    What does sustainability mean for my business?

    Adam and Simon talk about the decisions you make in key areas of your business can have a big impact on your sustainability. So even if you're not intentionally thinking about sustainability while making them, they still have an impact.

    • 13 min
    What is ethical marketing?

    What is ethical marketing?

    In the first episode of a new series, Adam and Simon discuss an increasingly common trend and ask, what is ethical marketing?  Connect with us on LinkedIn: https://www.linkedin.com/in/adambastock/ https://www.linkedin.com/in/simon-batchelar/

    • 17 min
    What's the environmental impact of ecommerce packaging?

    What's the environmental impact of ecommerce packaging?

    In this episode, Adam+Simon discuss the environmental impact of e-commerce packaging. They look at why reducing rather than replacing is often an unexpected way to reduce the negative impact of your packaging. Adam explains how some common misconceptions about materials can lead to you actually increasing your carbon footp[print when trying to reduce it. They also talk about the impact of returns and shipping damages.  

    How Bad Are Bananas book  

    Amazon: https://amzn.to/3IDgrg4

    Not Amazon: https://uk.bookshop.org/a/7531/9781788163811

    • 21 min