Adam and Simon are your expert guides through the world of marketing and small business. Our aim is to give you practical, b******t-free, calm advice so you don’t feel anxious about what you’re not doing and get excited about what you could be doing.
Why making more content doesn't help SEO
Simply making more content doesn't help SEO, especially if you repeat your keywords and key phrases over and over. In this episode, Adam + Simon discuss why making more content can harm rather than help your SEO. They also explain how you can make content in a way that will help your SEO.
Connect and ask questions in our LinkedIn group: https://www.linkedin.com/groups/9046874/
How to get more people to watch your videos
Do you want more people to watch your videos? Do you want your videos to get discovered by a wider audience? We hear this a lot. In this episode, Adam + Simon discuss how you can get more people to watch your videos and share their 2 tips on how to get more views and increase discoverability.
Join the new LinkedIn group here: https://www.linkedin.com/groups/9046874/
Why you should stop using a contact form
You don't need a contact form on your website. They were big in the '00s but things have moved on. Contact forms are great if you love spam and low-quality leads. If you prefer qualified leads who make better customers then there are better options out there.
Adam + Simon discuss what works better than your contact form and why you should consider making the change.
To connect and learn more visit adamandsimon.com
How much should I spend on a new customer?
Every business needs to invest in getting new customers. This investment is usually made in marketing, advertising and PR. So how much should you spend? What is a good way to work out if your spending enough, or too much? In this episode Adam + Simon discuss how much you should be spending and give some useful tips on how to measure it. They also answer the question of what is "customer lifetime value?" and how does affect how much you spend. To connect and learn more visit adamandsimon.com
Should I do my own marketing?
Should you be doing your own marketing or should you outsource it? We get asked this question a lot. In this episode, Adam + Simon discuss when is the right time to be outsourcing your marketing and what you need to consider before you hire someone. We also discuss the common mistake people make when they decide to outsource and how this can mean the results are often not what they were expecting. To connect and learn more visit adamandsimon.com
Does having a social media profile help with SEO?
Social media profiles often contain links back to your website, so do these help with SEO? In this episode, Adam + Simon discuss the impact these links have on SEO and how you can use them effectively.
Learn more and connect at adamandsimon.com